Housecalls, Inc.
200 East 84th Street
New York, NY 10028
Metro Area: New York (NY--NJ--CT)
Phone: (212) 517-9039
Fax: (212) 794-0930
Email: info@housecallsobserve.com
Personnel
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Bill Abrams, President |
Company Description
Specialty: dedicated to ethnography/observational research since 1983. Consumers are recorded on video and depth-interviewed in their everday environments while they use products or services. Housecalls performs analysis on resulting interviews and provides reality-based insight, strategic direction, product and advertising concepts directly out of consumer experience. Clients include many Fortune 500 companies. President is co-chair of QRCA's Ethnography SIG and author of The Observational Research Handbook -- Understanding How Consumers Live With Your Product.
Affiliations: AMA, QRCA
Market Research Specialties
Types of Research
Research Techniques & Services
Market Research Resources
White Paper
Conducting Commercial Ethnography
by Housecalls, Inc.
This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read White Paper »
Media
Ethnography - Examples of Video Reports
by Housecalls, Inc.
Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report. Read Media »
