|
|||||||||||||||
Housecalls, Inc.
200 East 84th Street View Map » Phone: (212) 517-9039
Web Site: www.housecallsobserve.com
William L. Abrams, President Affiliation: AMA, ARF, QRCA
Company DescriptionSpecialty: observational research/ethnography. Consumers are videotaped and depth-interviewed in their everyday environments while they use products or services. Housecalls performs analysis on resulting tapes and provides reality-based insight, product and advertising concepts directly out of consumer experience. Research servicesTypes of Research Attitude & Usage Research Brand Research: Brand Identity Concept / Positioning: Concept / Positioning Development Consumer Research: General Idea Generation New Product Research: General Product Research: Home Use Tests Research Techniques & Services Ethnography / Observational Research Interviewing - Location: In-Store Qualitative Services - Moderating: Children Qualitative Services - Moderating: Depth / One-on-One Qualitative Services - Moderating: Mature / Seniors |
|||||||||||||||
|
|||||||||||||||