Housecalls, Inc.

200 East 84th Street View Map »
New York, NY 10028

Metro Area: New York (NY--NJ--CT)

Phone: (212) 517-9039
Fax: (212) 794-0930
Email: info@housecallsobserve.com

William L. Abrams, President
LinkedIn connections:

Affiliation: AMA, ARF, QRCA

Company Description

Specialty: observational research/ethnography. Consumers are videotaped and depth-interviewed in their everyday environments while they use products or services. Housecalls performs analysis on resulting tapes and provides reality-based insight, product and advertising concepts directly out of consumer experience.

Research services

Types of Research

Attitude & Usage Research

Brand Research: Brand Identity

Concept / Positioning: Concept / Positioning Development

Consumer Research: General

Idea Generation

New Product Research: General

Product Research: Home Use Tests

Research Techniques & Services

Ethnography / Observational Research

Interviewing - Location: In-Store

Qualitative Services - Moderating: Children

Qualitative Services - Moderating: Depth / One-on-One

Qualitative Services - Moderating: Mature / Seniors