Housecalls, Inc.

200 East 84th Street View Map »
New York, NY 10028

Metro Area: New York (NY--NJ--CT)

Phone: (212) 517-9039
Fax: (212) 794-0930
Email: info@housecallsobserve.com

Website: www.housecallsobserve.com

About Us | Our Clients

Personnel:

Bill Abrams, President

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Corporate & Individual Affiliations: AMA, QRCA

Company Description

Specialty: dedicated to ethnography/observational research since 1983. Consumers are recorded on video and depth-interviewed in their everday environments while they use products or services. Housecalls performs analysis on resulting interviews and provides reality-based insight, strategic direction, product and advertising concepts directly out of consumer experience. Clients include many Fortune 500 companies. President is co-chair of QRCA's Ethnography SIG and author of The Observational Research Handbook -- Understanding How Consumers Live With Your Product.

Research services

Types of Research

Attitude & Usage Research

Brand Research: Brand Identity

Concept / Positioning: Concept / Positioning Development

Consumer Research: General

Idea Generation

New Product Research: General

Product Research: Home Use Tests

Research Techniques & Services

Ethnography / Observational Research

Interviewing - Location: In-Store

Qualitative Services - Moderating: Children

Qualitative Services - Moderating: Depth / One-on-One

Qualitative Services - Moderating: Mature / Seniors

Market Research Resources

Conducting Commercial Ethnography | White Paper

Housecalls, Inc.

This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. | Read White Paper »

Ethnography - Examples of Video Reports | Media

Housecalls, Inc.

Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report. | Read Media »