ICR
53 West Baltimore Pike
Media, PA 19063
Metro Area: Philadelphia (PA--NJ--DE--MD)
Phone: (484) 840-4300
Fax: (484) 840-4599
Email: info@icrsurvey.com
Personnel
|
|
Robert J. Thomas, Executive Vice President |
|
|
Melissa J. Herrmann, Executive Vice President |
Company Description
ICR is a top-ranked national and global market research organization serving the consumer packaged goods, telecommunications/technology, and financial services, banking/insurance, healthcare services, business to business, public opinion polling, social science research, public relations/advertising, utilities, media and entertainment, retailing, and travel and leisure markets. Providing custom research and information analysis on a wide range of issues, brand/advertising and strategy/motivational research, customer/employee satisfaction, surveying low incidence and multicultural populations. ICR’s family of omnibus services: EXCEL, TeenEXCEL, thinksmall (Small Business Ownership), and HispanicEXCEL.
Affiliations: AMA, MRA, AAPOR
Market Research Specialties
Types of Research
- Attitude & Usage Research
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Consumer Research: General
- Customer Satisfaction: Customer Satisfaction Studies
- Employee Surveys
- Marketing Research: Full Service
- Media Research: General
- Price / Pricing Research
- Public Opinion / Political: Public Opinion
- Strategic Research: Market Segmentation Studies
- Tracking Research
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Multivariate Analysis
- Analytical Services: Segmentation
- Interviewing - Audience: Ethnic Groups
- Interviewing - Audience: Executives / Professionals
- Interviewing - Audience: Low Incidence
- Interviewing - Audience: Medical / Health Care
- Omnibus Surveys: Consumers
- Omnibus Surveys: Ethnic Markets
- Qualitative Services: General
Audiences, Industries & Market Specialties
- Business-to-Business/Industrial
- Consumers
- Demographics: Ethnic - General / Multi-cultural
- Demographics: Ethnic - Hispanic / Latino
- Demographics: Teenagers / Youth
- Financial: General
- Health Care / Medical: General - Healthcare
- Household Products/Services
- Packaged Goods
- Public Affairs
- Retail: General
- Technology
- Telecommunications
- Utilities / Energy




