Insight Strategy Group
50 Hudson Street
2nd Floor
New York, NY 10013
Metro Area: New York (NY--NJ--CT)
Phone: (212) 584-2323
Fax: (212) 584-2324
Email: info@insightstrategygroup.com
Personnel
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Stacey Matthias, Co-CEO |
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Boaz Mourad, Ph.D., Co-CEO |
Company Description
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight’s business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client’s strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth. Founded in 1998, Insight’s services include Thought Leadership Studies; Segmentation/Targeting Strategy; Brand Positioning/Strategy; Brand Tracker Studies; Pilot Testing/Concept Development; and Innovation Workshops. Business categories in which Insight specializes include kids (through Insight Kids); media; travel & leisure; fashion & retail; consumer products and electronics.
Affiliations: AMA, QRCA
Market Research Specialties
Types of Research
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Concept / Positioning: Concept Testing
- Conjoint/Trade-Off/Choice Models
- Consumer Research: General
- Corporate Image/Identity Research
- Idea Generation
- Marketing Research: Full Service
- Marketing Research: Quantitative Research
- Media Research: Audience Research
- Name / Name Development Research
- New Product Research: General
- Price / Pricing Research
- Psychographic Research
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Website Usability
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Perceptual Mapping
- Analytical Services: Price Elasticity Analysis
- Analytical Services: Segmentation
- Ethnography / Observational Research
- Interviewing - Method: Mail Questionnaires / Surveys
- Interviewing - Method: Telephone - General
- Qualitative Services - Moderating: Children
- Qualitative Services: General
- Qualitative Services: Usability Lab
