Insights Marketing Group, Inc.

2665 South Bayshore Dr. View Map »
Suite 615
Miami, FL 33133

Metro Area: Miami-Fort Lauderdale (FL)

Phone: (305) 854-2121
Fax: (305) 854-2130
Email: info@insights-marketing.com

Website: www.insights-marketing.com

Services | Case Studies
Testimonials | Contact Us

Belkist Padilla, CEO
John Holcombe, President

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Corporate & Individual Affiliations: QRCA

Company Description

Insights Marketing Group, a full-service marketing research company, offers many creative qualitative approaches such as InsightsMax®, a hybrid qualitative research tool that helps you keep your brand relevant, drive innovation with new ideas and stay profitable. Your brand team is immersed in this “deep dive” methodology consisting of ethnographies (in-home, on-premise, shopalongs) and 3-hour maxi-groups with 18 respondents co-facilitated by three IMG facilitators. To learn more about our company and services, contact us today at (305) 854-2121 or visit www.insights-marketing.com.

Special Products & Services

InsightsLab® - InsightsLab® is a facilitated, deep-dive into consumer insights designed to achieve breakthrough solutions to your marketing challenges. Great for exploring: Opportunity/unmet needs, marketing and strategic plans, NPD, Naming. Key benefits include team alignment and many breakthrough ideas.

Research services

Types of Research

Advertising Research: Advertising Research - General

Brand Research: Brand Equity

Concept / Positioning: Concept / Positioning Development

Consumer Research: Consumer Trends

Consumer Research: Lifestyle & Value Trends

Idea Generation

International: Marketing Research

Marketing Research: Full Service

Marketing Research: Multi-Country Studies

Strategic Research: General

Research Techniques & Services

Brainstorming / Facilitation

Ethnography / Observational Research

Interviewing - Audience: Ethnic Groups

Qualitative Services - Moderating: General

Market Research Resources

What's In It For Me? | White Paper

John Holcombe, President, Insights Marketing Group

As the information age evolves into the innovation age, qualitative researchers must adapt their methods to emphasize consumer anthropology; creativity and co-creation; and action and/or strategic planning to look beyond product attributes by asking – and answering – the questions of ‘So what?’ and ‘Now what?’ | Read White Paper »

Multicultural Marketing in Contemporary U.S. Markets | White Paper

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper »

Taking the Longitudinal Way: A Look at Qualitative Panels | Article

Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group

Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article »