Insights Marketing Group, Inc.
2665 South Bayshore Dr.
Suite 615
Miami, FL 33133
Metro Area: Miami-Fort Lauderdale (FL)
Phone: (305) 854-2121
Fax: (305) 854-2130
Email: info@insights-marketing.com
Personnel
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Belkist Padilla, CEO |
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John Holcombe, President |
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Marlenny Anziani, Qualitative Project Director |
| Gina Eckardt, Qualitative Project Director |
Company Description
We strive to inspire your team by connecting you to your customers, sharing in their experience and developing fresh insights – together. Our goal is keep your brands relevant and profitable and to drive innovation throughout your business model. With creative qualitative and quantitative approaches like InsightsMax® which immerses your brand team in your consumers' world, to a two-day InsightsLab® workshop led by our trained facilitators, we'll fill up your innovation pipeline with proven ideas like we have for other iconic brands and companies. To find out how together we can drive innovation at your organization, contact us today at (305) 854-2121 or visit www.insights-marketing.com.
Affiliations: QRCA
Special Products and Services
InsightsLab®
InsightsLab® is a facilitated workshop with your brand team designed to develop consumer insights as a springboard to innovation. Great for exploring: Opportunity/unmet needs, marketing and strategic plans, NPD, Naming. Key benefits include team ownership of a new consumer understanding, and alignment on activation.
InsightsMax®
Reposition a brand, connect with consumers or identify white space via a unique mix of qualitative and observational methodologies in a deep immersion format that reveals your consumers' mind and cultural context. Your team collaborates as participant-observers, a rich media deliverable extends its reach to upper management. Visit insightsmax.com.
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Idea Generation
- Marketing Research: Multi-Country Studies
- New Product Research: Concept Development & Testing
- New Product Research: General Featured Service
- New Product Research: Idea Generation
Research Techniques & Services
- Brainstorming / Facilitation Featured Service
- Consultation: General
- Ethnography / Observational Research
- Gamification / Research Games
- Hybrid Research
- Interviewing - Audience: Ethnic Groups
- Mobile Research: Mobile Ethnography
- Qualitative Services - Moderating: Ethnic Groups Featured Service
- Qualitative Services - Moderating: General
Audiences, Industries & Market Specialties
- Demographics: Ethnic - Hispanic / Latino Featured Service
Market Research Resources
White Paper
Multicultural Marketing in Contemporary U.S. Markets
by Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. Read White Paper »
Article
Taking the Longitudinal Way: A Look at Qualitative Panels
by Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. Read Article »
