Integrated Research Associates, Inc.
708 Walnut Street
Cincinnati, OH 45202
Metro Area: Cincinnati (OH--KY--IN)
Phone: (513) 361-2700
Fax: (513) 361-2703
Email: ira@integratedresearch.com
Personnel
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Tim Ryan, President |
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Thomas Schmidt, Executive Vice President |
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Jack Owens, Senior Vice President |
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Nathan Black, Account Executive |
Company Description
Real world custom research specialists. Focus on designing, executing and analyzing sales and survey research conducted where the purchases and purchase decisions are made. Integrate behavioral and attitudinal techniques to produce comprehensive results. Provide consumer and trade insights; evaluate potential for new products and merchandising, marketing and category management initiatives; measure quality of distribution; concept evaluation, etc. Techniques include: controlled store tests, mini market tests, POP surveys, sales and merchandising audits, POP videotaping, on-pack surveys, shop-along, internet surveys, statistical analysis, product pick-ups, etc.
Affiliations: AMA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Attitude & Usage Research
- Competitive Intelligence
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Marketing Research: Full Service
- Mystery Shopping: Merchandising Audits
- New Product Research: General
- New Product Research: Test Marketing Featured Service
- Package Research: Package Testing
- Price / Pricing Research
- Product Research: Home Use Tests
- Product Research: Product Purchasing / Sample Pick-up Featured Service
- Promotion Development/Evaluation Studies
- Retail Research: Controlled Store Tests Featured Service
- Retail Research: Distribution Checks
- Retail Research: Exit Interviews
- Retail Research: Sales Tracking
- Retail Research: Scanner Data
- Retail Research: Store Audits
- Retail Research: Trade Surveys
- Test Market Research
- Tracking Research




