Integrated Research Associates, Inc.

 

708 Walnut Street
Cincinnati, OH 45202

Metro Area: Cincinnati (OH--KY--IN)

 

Phone: (513) 361-2700

Fax: (513) 361-2703

Email: ira@integratedresearch.com

Personnel
Tim Ryan, President
Thomas Schmidt, Executive Vice President
Jack Owens, Senior Vice President
Nathan Black, Account Executive
 

Company Description

Real world custom research specialists. Focus on designing, executing and analyzing sales and survey research conducted where the purchases and purchase decisions are made. Integrate behavioral and attitudinal techniques to produce comprehensive results. Provide consumer and trade insights; evaluate potential for new products and merchandising, marketing and category management initiatives; measure quality of distribution; concept evaluation, etc. Techniques include: controlled store tests, mini market tests, POP surveys, sales and merchandising audits, POP videotaping, on-pack surveys, shop-along, internet surveys, statistical analysis, product pick-ups, etc.

Affiliations: AMA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 
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