Itracks

 

150 - 820 51st Street East
Saskatoon, SK S7K 0X8

Canada

 

Phone: (888) 525-5026

Phone: (306) 665-5026

Fax: (306) 665-2045

Email: info@itracks.com

Personnel
Alan Mavretish , VP, Client Development
Garnette Weber, Director of Marketing

www.itracks.com

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Company Description

itracks is a world-leading expert in online and mobile market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community and panel services are easy to use and come equipped with a wide range of multi-media capabilities.

itracks offers 24 hour service and support on weekdays.

itracks Mobile:

Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, QRCA

Market Research Specialties

Research Techniques & Services
Online Research Tools and Services
 

Market Research Resources

Article

Cost, Leadtime and Sustainability of Face-to-Face and Internet Focus Groups

by Itracks

The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either instant messaging or a bulletin board to interview the participants. This article will compare and contrast these two methods from a cost, leadtime and environmental sustainability standpoint. Read Article »

 
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