Karchner Marketing Research, LLC
202 Paperbirch Drive
Collegeville, PA 19426
Metro Area: Philadelphia (PA--NJ--DE--MD)
Phone: (610) 489-0509
Fax: (610) 489-6939
Email: helen@kmrinsights.com
Personnel
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Mike Karchner, President/Master Moderator |
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Helen Karchner, Vice President/Moderator |
| Sarah Tax, Project Manager/Moderator |
| Adam Kenney, Project Coordinator/Manager |
Company Description
KMR delivers qualitative marketing research that is on target, on budget, & on time with anticipative, contributory, thinking partners who understand challenges facing marketers today. We guarantee satisfaction by optimizing study design and execution, to ensure the greatest possible contribution to learning, and the highest/best use of your marketing research dollar. KMR strives for a seamless experience by maintaining flexibility and adapting to the pace of your world. KMR was founded in 2003 by Mike and Helen Karchner, both experienced healthcare and general market researchers. KMR conducts 45-50 studies each year for market research firms, advertising agencies, & end clients, having experienced double-digit growth every year since. KMR - your reliable partner.
Affiliations: AMA, MRA, PMRG, QRCA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Equity Featured Service
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept / Positioning Development Featured Service
- Consumer Research: General
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Full Service Featured Service
- Marketing Research: Qualitative Research
- Mystery Shopping: General
- New Product Research: Concept Development & Testing
- New Product Research: General
- Website Usability
Research Techniques & Services
- Brainstorming / Facilitation
- Consultation: Business-to-Business Research
- Consultation: Consumer Research
- Consultation: General
- Consultation: Marketing Research
- Consultation: New Product Research
- Consultation: Political Research
- Ethnography / Observational Research
- Interviewing - Audience: Executives / Professionals
- Interviewing - Audience: Medical / Health Care
- Interviewing - Method: Telephone - General
- Panels: Online
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Educational
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: Financial Services
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Students
- Qualitative Services - Moderating: Teenagers
- Qualitative Services: General
- Questionnaires: Questionnaire Design
Audiences, Industries & Market Specialties
- Association Membership
- Business-to-Business/Industrial
- Casinos/Gambling
- Communications
- Consumer Services
- Demographics: College Students
- Demographics: Generation X
- Demographics: Generation Y
- Demographics: Mothers
- Demographics: Parents
- Demographics: Teenagers / Youth
- Education
- Financial: Banking - Commercial
- Financial: Banking - Retail
- Financial: Credit Cards
- Financial: General
- Financial: Insurance
- Financial: Investment Banking
- Financial: Mutual Funds / Stocks / Bonds
- Health Care / Medical: Dentists
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Healthcare
- Health Care / Medical: General - Medical
- Health Care / Medical: HMOs / Managed Care
- Health Care / Medical: Hospital Personnel
- Health Care / Medical: Nurses
- Health Care / Medical: Patients
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- Health Care / Medical: Pharmacists
- Health Care / Medical: Preventive Healthcare
- Health Care / Medical: Surgical Products / Device Manufacturers
- Health Care / Medical: Veterinarians
- New Products
- Non-Profit / Fund Raising
- Packaged Goods
- Pet Owners / Foods / Supplies
- Professional Service Organizations
- Retail: General




