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Labbrand

Unit 202 - Building 7, 50 Moganshan Road, 200060, China View Map »
Shanghai, 200060 China (Peoples Republic of China)

Phone: +8621-6298-8956
Fax: +8621-6298-0775
Email: info@labbrand.com

Website: www.labbrand.com

About Us | Brand Research
Clients | Contact Us

Personnel:

Amanda Liu, Senior Consultant

Vladimir Djurovic, Managing Director

Markus Scherer, Market Research Manager

Denise Sabet, Communication and PR Manager

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Corporate & Individual Affiliations: ESOMAR

Company Description

Labbrand is an innovative agency that blends branding with market research. By giving research a more important role, Labbrand has become an industry leader providing integrated branding solutions in China, Asia Pacific, and globally. Labbrand has effectively utilized focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies in order to provide original and insightful solutions for our clients. Furthermore, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China.

Facility Preview

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Facility Details

Rooms: 2 Focus Group Rooms equipped with 1 way mirror.

Building type: Loft/ creative

Location: Downtown

Travel time from airport: 45 min.

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Market Research Resources

Rethinking Focus Group As Concept Development Tool | White Paper

Labbrand

This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. | Read White Paper »

Advertising Decoded: The Importance of Cultural Context | White Paper

Labbrand

Semiotic analysis is a tool for uncovering the meaning of symbols that can be used to find strengths and weaknesses of ad campaigns. This article demonstrates how cultural context changes the effect of advertising based on specific cultural codes. | Read White Paper »

Interactive Media: the New Golden Goose of Branding? | White Paper

Labbrand

- | Read White Paper »

Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands | White Paper

Labbrand

This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. | Read White Paper »

Qualitative market research and Web2.0 | White Paper

Markus Scherer, Labbrand

Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. | Read White Paper »

Semiotic Analysis and China’s Bottled Water Market | Case Study

Nadege Depeux, Semiotician, Labbrand

Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. | Read Case Study »

High-end cosmetics trends in China | White Paper

Labbrand

The high-end cosmetics industry in China is at an earlier stage of development than Western equivalents. This article covers the main product trends in the Chinese cosmetics market, what beauty means in China, and applicable distribution channels and opportunities. | Read White Paper »

China market entry strategies – bypassing 1st tier cities | Case Study

Markus Scherer, Labbrand

A recent market research study focused on understanding the feasibility of a new vodka brand to enter the Chinese market by bypassing 1st tier markets. The study included focus groups, semiotic analysis and video ethnography. Learn insights from this case study by Labbrand. | Read Case Study »

On Branding: Market and Consumers Insight | White Paper

Labbrand

This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. | Read White Paper »

Market Research in China’s 2nd Tier Cities | White Paper

Labbrand

Experts on China have agreed the economy must change from an export-oriented to a consumer-oriented economy. This article discusses a study aimed at understanding 2nd tier markets that revealed insights on conducting research in less developed areas of China. | Read White Paper »