Labbrand
2nd Floor - Building 7, 50 Moganshan Road, 200060, China
Shanghai, 200060
China (Peoples Republic of China)
Phone: +8621-6298-8956
Fax: +8621-6298-0775
Email: info@labbrand.com
Personnel
| Vladimir Djurovic, President |
 |
Amanda Liu, Vice President and Creative Director |
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Denise Sabet, Vice General Manager |
Company Description
Labbrand is the leading China-based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands. By giving research a more important role, Labbrand has effectively utilized focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies in order to provide original and insightful solutions for our clients. Furthermore, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China.
Affiliations: ESOMAR
Facility Details
Rooms: 2 Focus Group Rooms equipped with one-way mirrors.
Building type: Loft/ creative
Location: Downtown
Travel time from airport: 45 min.
View map & get directions | Find a hotel (by hotels.com)
Market Research Specialties
Types of Research
Research Techniques & Services
Market Research Resources
White Paper
Rethinking Focus Group As Concept Development Tool
by Labbrand
This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. Read White Paper »
White Paper
Advertising Decoded: The Importance of Cultural Context
by Labbrand
Semiotic analysis is a tool for uncovering the meaning of symbols that can be used to find strengths and weaknesses of ad campaigns. This article demonstrates how cultural context changes the effect of advertising based on specific cultural codes. Read White Paper »
White Paper
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands
by Labbrand
This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. Read White Paper »
Article
Best Branding Practices in China: Luxury Industry
by Labbrand
The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online. Read Article »
White Paper
Interactive Media: the New Golden Goose of Branding?
by Labbrand
A look at how interactive medias are changing not only the world of advertising, but also branding practices in general. Read White Paper »
White Paper
Qualitative market research and Web2.0
by Markus Scherer, Labbrand
Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. Read White Paper »
Case Study
Semiotic Analysis and China’s Bottled Water Market
by Nadege Depeux, Semiotician, Labbrand
Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China. Read Case Study »
Article
Being Smart about Mobile
by Labbrand
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
Article
The Chinese Perspective on Organic / Natural Cosmetic Brands
by Labbrand
China consumption habits have started to move toward increasing maturity and sofistication. This is perceived as a tremendous opportunity for organic brands entering China and competition in this market is intensifying. Read Article »
Article
Social Web Marketing in China
by Labbrand
Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a semantic translation of “micro-blog” and follows the same basic structure as Twitter but with several differentiating features. Read Article »
White Paper
High-end cosmetics trends in China
by Labbrand
The high-end cosmetics industry in China is at an earlier stage of development than Western equivalents. This article covers the main product trends in the Chinese cosmetics market, what beauty means in China, and applicable distribution channels and opportunities. Read White Paper »
Case Study
China market entry strategies – bypassing 1st tier cities
by Markus Scherer, Labbrand
A recent market research study focused on understanding the feasibility of a new vodka brand to enter the Chinese market by bypassing 1st tier markets. The study included focus groups, semiotic analysis and video ethnography. Learn insights from this case study by Labbrand. Read Case Study »
White Paper
The Digital IQ of Prestige Brands in China
by Labbrand
The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures. Read White Paper »
White Paper
On Branding: Market and Consumers Insight
by Labbrand
This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. Read White Paper »
White Paper
Market Research in China’s 2nd Tier Cities
by Labbrand
Experts on China have agreed the economy must change from an export-oriented to a consumer-oriented economy. This article discusses a study aimed at understanding 2nd tier markets that revealed insights on conducting research in less developed areas of China. Read White Paper »
White Paper
Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation
by Labbrand
What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? Read White Paper »
Article
Research with Minority Populations
by Labbrand
Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »
