Leichliter Associates LLC
Box 788
FDR Station
New York, NY 10150-0788
Metro Area: New York (NY--NJ--CT)
Phone: (212) 753-2099
Email: betsy@leichliter.com
Personnel
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Betsy Leichliter, Qualitative Research Advisor |
Company Description
Custom qualitative and interactive research for new products, services, environments, and experiences. US, global, all methods (in-person, online, mobile) full service or a la carte. Custom training for planning, conducting, interpreting qualitative research and concept cultivation.
Affiliations: ESOMAR, QRCA, UPA
Market Research Specialties
Types of Research
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Idea Generation
- New Product Research: Concept Development & Testing
- New Product Research: Idea Generation
- Product Research: Product Development / Optimization
- Psychographic Research
- Usability Testing & Research
- Website Usability
Research Techniques & Services
- Brainstorming / Facilitation
- Interviewing - Audience: Executives / Professionals
- Interviewing - Audience: International
- Interviewing - Audience: Low Incidence
- Interviewing - Audience: Medical / Health Care
- Interviewing - Method: One-on-One / In-Depth
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Educational
- Qualitative Services - Moderating: Ethnic Groups
- Qualitative Services - Moderating: Financial Services
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: High Technology
- Qualitative Services - Moderating: Mature / Seniors
- Qualitative Services - Moderating: Media
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Moderator
- Qualitative Services - Moderating: Students
- Qualitative Services - Moderating: Teenagers
- Qualitative Services - Related: Moderator Training
Online Research Tools and Services
- Online Communities
- Online Focus Groups / Interviews: Bulletin Boards
- Online Focus Groups / Interviews: Focus Groups
- Online Focus Groups / Interviews: In-Depth Interviewing
- Online Focus Groups / Interviews: Moderating
- Online Focus Groups / Interviews: Web Broadcasting / Streaming Video
- Online Panels: Proprietary Panels






