M/A/R/C® Research
1660 North Westridge Circle
Irving, TX 75038-2424
Metro Area: Dallas-Fort Worth (TX)
Phone: (800) 884-MARC (6272)
Phone: (972) 983-0400
Fax: (972) 983-0444
Email: Merrill.Dubrow@MARCresearch.com
Personnel
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Merrill Dubrow, President and CEO |
Company Description
M/A/R/C® Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands. Our teams have designed and executed qualitative, quantitative and observational solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised since 1965. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client’s actions.
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Learn about our healthcare industry expertise in the GreenBook Health directory (GBHealth.org). Our client references have been independently verified by GreenBook Health. |
Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, PMRG, QRCA, WOMMA
Special Products and Services
M/A/R/C’s Assessor®
Whether for new offerings, line extensions, or re-stages, M/A/R/C’s Assessor® New Product Development and Optimization solutions enhance your ability to nurture ideas, maximize future revenues and deliver superior in-market performance.
Branch Offices
M/A/R/C Research
202 CentrePort Drive
Suite 450
Greensboro, NC 27409
Phone: (336) 664-6702
Fax: (336) 664-6705
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Brand Research: Brand Equity
- Concept / Positioning: Concept Testing
- Conjoint/Trade-Off/Choice Models
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Full Service Featured Service
- Modeling & Predictive Research: Forecasting
- Modeling & Predictive Research: Simulated Test Marketing
- Strategic Research: General
- Tracking Research
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Segmentation
- Crowdsourcing
- Data Mining
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: Moderator
- Qualitative Services: General
- Social Media Research: Monitoring and Analysis
- Social Media Research: Sample & Recruiting
Audiences, Industries & Market Specialties
- Business-to-Business/Industrial
- Candy/Confectionery
- Computers: Computer Hardware
- Consumer Durables
- Consumers
- Financial: General
- Foods / Nutrition
- Health Care / Medical: General - Healthcare
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- High Technology
- New Products
- Packaged Goods
- Retail: General
- Retail: Restaurants / Food Service
- Telecommunications
- Travel / Tourism: Hospitality / Hotel / Resorts
- Travel / Tourism: Travel
- Utilities / Energy
Online Research Tools and Services
Market Research Resources
Article
A Market Research Skill For the Next Decade
by Sherry Neuwirth, SVP, M/A/R/C® Research
New communication modes in the online and wireless world challenge traditional data collection approaches. To remain viable, market researchers must learn new methods of approaching and measuring qualitative and quantitative research. Read Article »
Article
Tapping into Customers’ Feelings and Perceptions Through Visual Imagery
by Clay Dethloff & Pam Koenig, M/A/R/C® Research
One of the most successful techniques that we have used in the healthcare space to elicit more emotional insights utilizes visual stimuli or imagery. Read Article »
