MSW Research

(Formerly McCollum Spielman Worldwide)

Brand Insights & Consulting
1111 Marcus Avenue, Suite MZ 200
Lake Success, NY 11042

Metro Area: New York (NY--NJ--CT)

Phone: (516) 394-6000

Fax: (516) 394-6001

Email: mail@mswresearch.com

www.mswresearch.com

About Us | Research Solutions
Global Capabilities | Our People

MSW provides research based, brand strategy consultancy to support an integrated brand experience. We understand that brand growth is based upon a variety of customer interactions. Our solutions help companies understand and improve the consistency and coherency of the brand promise across and within each brand touch point.

Affiliations: AMA, ARF, ESOMAR, MRA

3C Qual

3C Qual brings the voice of the consumer alive. In addition to traditional recruitment criteria, MSW embraces 3C individuals by screening people to identify respondents that are Creative, Confident and active Communicators.

Decoder

A&U Decoder helps support the brand by understanding the consumer attitude and usage codes in the category and linking these to brand opportunities.

Inside Life

A study of consumer habits to help brand teams understand the who, what, where, when and how in consumers' daily lives related to shopping, product usage and media consumption habits.

Focus

Four Segmentation Models are used in this unique research product: Needs; Psychographics; Brand Franchise; Target Voice. Brand marketers are able to determine the model that best matches their positioning strategy with consumer need states.

Flash Omnibus

A fast, online approach to capturing immediate insights into target market perceptions.

PILOT™

Brand and advertising strategy identification that uncovers what should be communicated to whom to enhance a brand's imagery and market share.

Idea RoadMap Connector

Determines whether the BIG IDEA resonates through measurement of mood board positioning.

SIFTER™

Screens communication concepts to identify those with the probability of marketplace success.

Touch PointExplorer™

A unique combination of technology and attitudinal approach to measuring overall consistency and coherency of brand message. Touch Point Explorer provides a customer-driven pathway analysis indicating communications and branding effectiveness at every point of customer contact.

TouchPoint™

This entirely online global research service has been developed to specifically meet the cost and timing needs of today's fast-paced business community. TouchPoint continues to deliver MSW's sales-validated metrics across a full range of traditional and digital media that predict advertising effectiveness in- market.

TouchPoint Post Test

A point in time measure that captures the market impact, including ROI, for a communications program.

TouchPoint Radio™

Radio commercials are evaluated using a drive-time video. TouchPoint Radio generates metrics and diagnostics comparable to TouchPoint TV™.

MSW Mobile

A complete solution for anyone seeking to add mobile, Smartphone and portable devices to their marketing mix. MSW Mobile blends apps, analytics, advertising and research in one package, eliminating the dilemma of too many narrowly focused solutions that force developers to integrate multiple technologies to get what’s needed.

TouchPoint Print™

Magazine or newspaper ads tested in specially printed vehicles that remove the problems associated wth tip-ins and folder tests. TouchPoint Print generates comparable metrics and diagnostics to TouchPoint TV™.

TouchPoint WebEval™

Measures the impact of a website in terms of building brand preference, developing imagery perceptions and providiing site diagnostics.

Child Research Services

The recognized authority in youth and family research.

Product*Eval

Evaluates product benefits within the category to determine market potential.

Package*Eval

Combines cognitive and biometric measurement to deliver insights into effective packaging design.

Pricing*Eval

Identifies the optimum price point for the product offering.

Trigger Point

Identifies product development opportunities through a comparison of client brand's ownable attributes with competitive brand weaknesses, for category attributes of high, consumer-derived importance.

Brainstorming

Application of the MSW 3C Qual approach to identify market opportunities.

ConScreen

A fast-track means to identify the magnitude potential of a product opportunity prior to market launch.

Identify

Applies academically-validated neuroscience technologies to reveal opportunities for brand/product names that engage and activate the subconscious mind of the consumer.

ACCU*TRAK™

A unique tracking system that integrates brand category, equity and communications measurements to provide insights into future brand strategy. Through one solution, clients can tie together all the measurements needed for setting brand strategy and ensuring that the strategy is working.

Apostle

Apostle measures the business-customer experience and customer loyalty implications of service delivered through empowered employees. Built upon foundational metrics of emotional attachment to the brand, information can be captured online or as customers exit a defined geographic space by using MSW SurveyApp mobile technology.

TouchPoint ShareCast™ Powered by ResponseSync

A new online video evaluation and social "Viral Ability" tracking tool. Measures ALL engagements across ALL platforms, providing measurement of video viewing and sharing behavior combined with attitudinal survey data. (ResponseSync™ is a trademark of Chilmark Digital Inc.)

Trade Show

A solution enabled through the MSW SurveyApp technology. Trade show exhibitors and organizers can now know attendee interests and determine what can be done to deliver their show business objectives on a real time basis.

Sponsorship

MSW Research can isolate ROI performance and deliver insights into performance drivers of specific events. Brand teams can now know if events are effectively delivering market objectives and how to improve upon event performance.

Complete Shopper

Empowered by MSW Mobile SurveyApp technology, brand teams are now able to gain a complete picture of the shopping experience, from Pre-Shopping Expectations to Store Behavior Observation to actual Store Performance.

Dialogue

A web listening system that enables brands to understand and engage in dialogue with consumers across the social media experience.

Crucible

A complete system for measurement of overall in-home, out-of-home and on-brandsite experience. Crucible provides the insights that allow brand teams to work across corporate functions to deliver a single brand promise at any point of contact with consumers.

Types of Research

Research Techniques & Services

Audiences, Industries & Market Specialties

Online Research Tools and Services