Mara Friedman Brand Strategist
2127 Parnell Ave.
Los Angeles, CA 90025
Metro Area: Los Angeles (CA)
Phone: (310) 470-8815
Fax: (310) 470-7083
Email: mara@marastrategist.com
Personnel
| Mara Friedman, Principal |
Company Description
Strategically-focused qualitative moderator to gain unique brand perspectives! Expertise in generating smart, strategic thinking for positioning products and advertising. Insightful tools developed to identify opportunities to stand out. Use both traditional and less conventional methods to keep pulse on consumer attitudes. Identify key drivers to leverage potential, loyalty retention, generate new concepts based on users' unmet needs, and provide more targeted understanding of customers. Illuminating insights and actionable answers to gain a competitive edge.
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Please DO NOT contact if seeking to be focus group participant.
Affiliations: QRCA, Linked-In, IIR
Special Products and Services
Strategy Matters Newsletter
Important topics related to brand strategy and research toolbox options. Sign up for Strategy Matters Newsletter at www.MARAstrategist.com.
Market Research Specialties
Types of Research
Market Research Resources
Article
Online Qualitative Research: A Powerful Tool With Amazing Benefits
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article discusses a couple of the more popular types of online qualitative research techniques. The importance of understanding when these methods would be useful brand strategy tools is key to developing a stronger link between brand and customer. Read Article »
Article
Millennials: A Target Worth Closer Examination
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article discusses how Millennials differ from other target segments and require marketing efforts that fit their particular perspective. Building on this general knowledge, learning how target prospects in this generation specifically connect with your brand is key. Read Article »
Article
Stay Visible & Relevant Or Lose Loyal Customers During The Downturn
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding. Read Article »
Article
A Fresh Perspective on Focus Groups: Targeted Profiling
by Mara Friedman, MARAFriedman Brand Strategist
This article provides a creative way for marketers to view target users that can produce more insightful findings to distinguish brands. In addition, tools for marketing planning may be generated from this method for use in the future. Read this article to learn how this is done. Read Article »
Service
Business-Building Focus Groups: Consumer Dialogue Monitor
by Mara Friedman, MARAFriedman Brand Strategist
This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read Service »
