Market Intelligence
Correggio 11
Col. Ciudad de los Deportes
Mexico City, CP 03710
Mexico
Phone: +5255-2455-1500
Fax: +5255-3096-6153
Company Description
The way in which you can expect Market Intelligence conducts your research is: passionate, with a lot of energy and great efforts to make it happen. Our professional behavior's essence is based on three important strengths: passion for research, leading through innovation and talent for research. We have 80 CATI stations with bilingual interviewers, group session rooms and fieldwork teams. We cover Mexico through the Patagonia.
Affiliations: ESOMAR, AME, SPE, CREA
Market Research Resources
White Paper
No Todo Parte de Cero - Pre test y Post test
by Héctor Tavera, Director, Market Intelligence
The next time you hear "there was a percentage increase after the campaign," do yourself a favor and run. Most of the time when there is a reference to a percentage increase before and after an advertising campaign, you immediately think of calculating the percentage difference between the evaluation of a study pre and post testing. This article discusses pre and post testing in relation to advertising campaigns and calculations used. Artículo en español. Read White Paper »
White Paper
Un Pequeño Detalle que Pondera: Cuotas
by Héctor Tavera, Director, Market Intelligence
Quota sampling is widely used in market research due to its low cost, ease of implementation, speed of execution and because it does not require sampling frames. Artículo en español. Read White Paper »
Article
Las Independientes vs Las Dependientes
by Héctor Tavera, Director, Market Intelligence
We are in the era of more, more to choose from, more consumption, more fun, more fear, more uncertainty, more competition, more statistical software. And with all this new software, it’s possible to obtain statistics that are not a function of the genesis of the investigation. In this article, we will examine a case where we can see the comparison between the significant differences between independent and dependent samples. Artículo en español. Read Article »
Service
My Grandpa and the Method COCHICOLAIN
by Market Intelligence
The COCHICOLAIN method is a way to communicate research results throughout a company. Market Intelligence describes their creative method with specific examples for implementation. Read Service »
