Market Probe

 

(International Headquarters)

2655 North Mayfair Road
Milwaukee, WI 53226

Metro Area: Milwaukee (WI)

 

Phone: (414) 778-6000

Phone: (800) 522-4743

Fax: (414) 778 3730

Email: info@marketprobe.com

Personnel
Dr. T.R. Rao, President and CEO
Ms. Bonnie Lockwood, Senior Vice President, Administation
Dr. Tom Fusso, Executive Vice President Financial Services Practice
Ms. Judith Ricker, Executive Vice President, Brand Research and Consulting

www.marketprobe.com

Market Probe Blog (blog)

Twitter  Facebook  LinkedIn

 

Company Description

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with our clients, based on our team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee satisfaction expertise reaches businesses around the globe. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have full-service research offices in the U.S., Canada, the UK, Belgium, United Arab Emirates, India, Singapore, Hong Kong and China.

Affiliations: AMA, ARF, CASRO, ESOMAR, BAI

Market Research Specialties

Types of Research
Research Techniques & Services
 

Market Research Resources

Case Study

Advocacy and the Revenue Narrative: A Case Study

by Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors. Read Case Study »

White Paper

Customer Advocacy and the Branded Experience

by Michael Lowenstein, PhD CMC, Executive Vice President Market Probe

Customer Advocacy and the Branded ExperienceResearcher and author Michael Lowenstein uses company examples to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit". Read White Paper »

White Paper

Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?

by Michael Lowenstein, CMC EVP, and Anu Bhalla, VP, Market Probe, Inc.

Corporate Image, Trust and Reputation, and Customer Advocacy Behavior: Is There Linkage?Market Probe presents research that demonstrates an actionable link between reputation and advocacy. Read White Paper »

Media

Using Research To Drive Business Impact

by Market Probe

Using Research To Drive Business ImpactPresentation by Tim McCutcheon, Senior Vice President of MarketProbe. Read Media »

White Paper

The Reverse of Advocacy: Impacts of Customer Alienation and Sabotage

by Market Probe

The Reverse of Advocacy: Impacts of Customer Alienation and SabotageProlific online and offline Alienated communicators will typically not tell the company about their complaints but will typically tell many of their friends, colleagues and relatives. Learn more insights from this 2011 white paper by Market Probe, Inc. Read White Paper »

Press Release

Market Probe Announces Asia Pacific and China Winners of 2011 Retail Banking Customer Advocacy Monitor

by Market Probe, Inc.

Market Probe announced the names of the retail banks that posted the highest levels of Customer Advocacy in the Asia Pacific, China and Korea region in 2011, based on the firm’s survey of the largest banking institutions. Read Press Release »

 
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