Marketing Analysts, LLC

 

238 Albermarle Road
Charleston, SC 29407

Metro Area: Charlotte (NC--SC)

 

Phone: (843) 797-8900 x1119

Phone: (800) 513-4247

Fax: (843) 797-1075

Fax: (843) 797-1754

Email: richs@mairesearch.com

Personnel
Richard Serrins, President
Walter Roach, Partner
Paula Nyfield, Partner
Kelly Weber, Partner

www.mairesearch.com

About Us | Our Techniques

 

Company Description

Creativity and quality in full-service market research and consulting. Expert design, implementation, analysis. Full suite of Advanced Analytic capabilites,Customer Experience expertise,advertising testing, concept/product testing, tracking/attitude and usage research, strategic research, segmentation, volumetric forecasting-VMS™, line optimization, and Shopper Insights--ShopWise™ 3D interactive virtual shopping.

Affiliations: AMA, CASRO

Special Products and Services

Sensation™

This sensory testing approach uses neural network modeling to predict the impact of changes to sensory characteristics on purchase intent. Add this validated model to any product or packaging test and make results much more actionable.

Customer Experience Practice

Stay focused on what's most important to customers using this full suite of research and consulting solutions. Customer insights create exceptional customer experiences and profitable relationships for life.

VMS™ Volumetric Forecasting

Looking for a high quality, fully validated and cost effective volume forecast? This is it. VMS™ goes beyond the forecast by providing the “why” and “how” behind your forecast results.

ShopWise®

Combine sophisticated computer driven 3D Virtual Reality store simulation technology with world class research expertise and what do you get? Unprecedented understanding of in-store behavior, merchandising programs and store design.

PDH™ Purchase Decision Hierarchy

Optimize your shelf layout using this crystal-clear purchase decision hierarchy graphic designed from consumer responses. When shelves mirror their cognitive structure, consumers find it easier to shop and find what they want, often leading to increases sales.

TURF+™

Resolve the issues plaguing traditional TURF analysis with this innovative volumetric approach. Every point on the 5-point purchase intent scale is utilized by assigning each a probability of actual purchase. These probabilities are the same ones used by our VMS™ volume forecasting model to calculate trial volume potential – meaning additional reach in TURF+™ translates directly into potential sales volume.

AdSmart™

AdSmart™ is an advertising test methodology that quantifies consumers’ gut level reactions to advertising stimulus. It utilizes MAi’s Sensation™ neural network model to measure an ad’s impact and with the AdSmart™ Simulator you can continue to optimize your ad after research is complete.

 

Branch Offices

Marketing Analysts, LLC

7300 Carmel Executive Park
Suite 330

Charlotte, NC 28226

Phone: (704) 405-2150

Fax: (704) 405-2151

Email: Email Address

Walter (Rip) Roach, Partner

Kelly Weber, Partner

Marketing Analysts, LLC

8 Sturrock Way

Setauket, NY 11733

Phone: (631) 751-0655

Fax: (631) 751-0889

Email: Email Address

Paula Nyfield, Partner

 
Marketing Analysts, LLC

3447 Mt. Diablo Blvd.

Lafayette, CA 94549

Phone: (925) 262-8281

Email: Email Address

Jon Masland, Managing Director, Customer Experience Practice

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 
To: [Put here the company name]
Subject: Request for information
  * required fields
Your Email:*
Your Name:*
Your Title:
Company:
Enter your inquiry or comments in the box below:*
Not a researcher? Take surveys!
 Please do NOT use this form to sign up for surveys, inquire about focus group participation, apply for a job or sell products or services. Such mesagess will be disregarded.