Marketing Mechanics, Inc.
Metro Area: New York (NY--NJ--CT)
Phone: (914) 273-5007
|Ron Tobias, President|
This innovative qualitative research firm assists companies translate their information needs into marketing opportunities. Services include: Behind-the-Mind Focus Groups and Workshops, Moderating, and Breakthrough Exploration Workshops. Areas of expertise include: financial services, business-to-business, investment products and services, credit cards, advertising communications, automotive, direct mail, and healthcare.
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
by Ron Tobias, President, Marketing Mechanics, Inc.
Focus groups challenge moderators that want to find out what participants are really thinking, not just pre-programmed rational responses. This technique from Marketing Mechanics uncovers subconscious feelings from participants in a non-threatening way. Read Service »