Marketing Mechanics, Inc.

 

5 Cobblers Lane
Armonk, NY 10504

Metro Area: New York (NY--NJ--CT)

 

Phone: (914) 273-5007

Email: rtobias@marketingmechanics.com

Personnel
Ron Tobias, President
 

Company Description

This innovative qualitative research firm assists companies translate their information needs into marketing opportunities. Services include: Behind-the-Mind Focus Groups and Workshops, Moderating, and Breakthrough Exploration Workshops. Areas of expertise include: financial services, business-to-business, investment products and services, credit cards, advertising communications, automotive, direct mail, and healthcare.

Affiliations: QRCA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 

Market Research Resources

Service

Behind-The-Mind Techniques in Focus Groups and Workshops

by Ron Tobias, President, Marketing Mechanics, Inc.

Focus groups challenge moderators that want to find out what participants are really thinking, not just pre-programmed rational responses. This technique from Marketing Mechanics uncovers subconscious feelings from participants in a non-threatening way. Read Service »

 
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