Media Research Corporation of America

 

2347 Silver Creek Rd
Hellertown, PA 18055-2017

Metro Area: Philadelphia (PA--NJ--DE--MD)

 

Phone: (800) 759-6722

Phone: (610) 838-1211

Fax: (610) 838-1557

Email: billick@mrcoa.com

Personnel
Bill Billick, President
Dawn Billick, Vice President
Donna Cicchiello, Director of Database Integration
Don Greek, Director of Operations
 

Company Description

MRCOA is the original developer of reader satisfaction research for U.S. magazine publishers. Named by FOLIO, MPA, and ASME as the publishing industry's leading expert in reader satisfaction research & consulting. Since 1989, we've been widely recognized as the gold standard for this type of strategic editorial guidance. Nobody does it better than MRCOA – or at a more affordable cost. Through the years, we've conducted over 2,095 of these profit-building surveys for: Conde Nast, Dwell, HFMUS, Hearst, Meredith, National Geographic, Primedia, Reader's Digest, Rodale, Smithsonian, Time Inc., and other well-respected publishers. Our strategic editorial recommendations have increased newsstand sales up to 55% and renewals by 20% points or more – even in challenging economic times.

Market Research Specialties

Types of Research
 
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