Meyers Research Center
58 West 40th Street
7th Floor
New York, NY 10018
Metro Area: New York (NY--NJ--CT)
Phone: (800) 221-5015
Phone: (212) 391-0166
Fax: (212) 768-0268
Email: jfriedlaender@meyersresearch.com
Personnel
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Jeff Friedlaender, President |
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Frances Glick, Vice President |
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Lois Seidl, Vice President |
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George Brown II , Sr. Account Executive |
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Case Studies
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Company Description
Meyers Research Center is a full-service market research and strategic marketing firm, offering clients a wide variety of innovative services and solutions to complex marketing issues. Capabilities include: Shopper Insights (consumer decision trees, purchase decision research, shopper segmentation); Observational Insights (ethnographic immersion, mystery shopping, shop-alongs, traffic flow); Retail Insights (controlled store tests, store audits, test marketing, trade surveys); Consumer Insights (brand equity, brand extension testing, market segmentation, market structure, product/concept/copy/package testing, sensory testing). State-of-the-art technology (advanced mobile technology - PDA handheld devices and smartphone) and visual and emotional technology (eye tracking), online, video.
Affiliations: AMA
Market Research Specialties
Types of Research
- Consumer Research: General
- Mystery Shopping: General
- New Product Research: Test Marketing
- Retail Research: Controlled Store Tests
- Retail Research: Distribution Checks
- Retail Research: Exit Interviews
- Retail Research: Sales Tracking
- Retail Research: Store Audits
- Retail Research: Trade Surveys
- Syndicated / Published Market Research
- Test Market Research
