Michael Cohen Group
375 West Broadway
Suite 502
New York, NY 10012
Metro Area: New York (NY--NJ--CT)
Phone: (212) 431-2252
Fax: (212) 431-2254
Email: KMartin@mcgrc.com
Company Description
At the Michael Cohen Group, we don’t rely on boilerplate research methodologies. Instead, we design customized research programs to meet the goals and objectives of our clients. Our innovative brand of applied research and evaluation enables clients to understand their key audiences via: • Educational and Curriculum Assessments • Scientific Evaluation • Formative/Concept Testing • Exploratory/Lifestyle Research • Corporate Image and Branding Positioning Research • Trend and Cross-Cultural Research
Our research toolbox is extensive and includes a broad range of qualitative and quantitative techniques. • Observational studies • Natural setting ethnographies • One-on-one, dyads, triads and friendship pairs • Traditional and online focus groups • Online bulletin board discussions
Facility Details
Rooms: Our Focus Group Facility details including photos can be viewed by visiting www.SohoResearchCentre.com
Building type: Mixed business
Location: Soho
Travel time from airport: 40 min.
Travel time from downtown: 1 min.
View map & get directions | Find a hotel (by hotels.com)
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Consumer Research: General
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Media Research: General
- Media Research: Internet / Online
- Media Research: Print Publications
- Media Research: Television
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing
- New Product Research: Test Marketing
- Promotion Development/Evaluation Studies
- Psychological / Motivational Research
- Secondary Research
- Technology Evaluations
- Test Market Research
- Tracking Research
- Usability Testing & Research
- Website Usability
Research Techniques & Services
- Analytical Services: Data Analysis
- Analytical Services: Regression/Correlation Analysis
- Analytical Services: Statistical Analysis
- Consultation: Advertising / Communication
- Consultation: Consumer Research
- Consultation: Ethnic Groups / Research
- Consultation: General
- Consultation: Marketing / Marketing Effectiveness
- Consultation: Marketing Research
- Consultation: Media Research
- Consultation: New Product Research
- Qualitative Services: Focus Group Facility
- Qualitative Services: Focus Group Recruiting
- Qualitative Services: General
Audiences, Industries & Market Specialties
- Demographics: Children Featured Service
