Millward Brown, Inc.
11 Madison Ave, 12th Floor
New York, NY 10010
Metro Area: New York (NY--NJ--CT)
Phone: (212) 548-7200
Fax: (212) 548-7201
Email: info@us.millwardbrown.com
Personnel
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Mary Ann Packo, CEO, North America |
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Simon Moody, EVP, North America |
Company Description
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of qualitative and quantitative research solutions, Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (helping clients maximize the returns on their brand investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (the global qualitative research business).
Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, IAB, RAB, MSI, NYAMA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Tracking
- Advertising Research: Copy Testing - Online
- Advertising Research: Copy Testing - Outdoor
- Advertising Research: Copy Testing - Print
- Advertising Research: Copy Testing - Radio
- Advertising Research: Copy Testing - Television
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Customer Satisfaction: Customer Satisfaction Studies
- International: Marketing Research
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- Media Research: Audience Research
- Media Research: General
- Media Research: Internet / Online
- Media Research: Readership Studies
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- Package Research: Package Development
- Product Research: Car Clinics
- Retail Research: Exit Interviews
- Tracking Research
Research Techniques & Services
- Biometrics Research: Eye Tracking
- Biometrics Research: Facial Scanning
- Biometrics Research: Neuroscience / Neuromarketing / Neuromarketing
- Consultation: Marketing Research
- Consultation: New Product Research
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: General
- Qualitative Services: Focus Groups - International
- Qualitative Services: General
- Social Media Research: Monitoring and Analysis
- Social Media Research: Sample & Recruiting
Audiences, Industries & Market Specialties
- Airlines
- Automotive Aftermarket
- Automotive
- Beverages
- Demographics: Ethnic - Hispanic / Latino
- Demographics: Teenagers / Youth
- Entertainment: Entertainment Industry
- Financial: General
- Foods / Nutrition
- Health Care / Medical: General - Healthcare
- Health Care / Medical: General - Medical
- International: Worldwide Capabilities
- Media: Cable / Satellite TV
- Media: General
- Media: Internet / Online
- Media: Print Publications
- Media: Radio
- Media: Television
- New Products
- Packaged Goods
- Retail: Convenience / Gasoline
- Retail: Drug Stores / Pharmacies
- Retail: Fast Food Industry
- Retail: General
- Retail: Mass Merchandisers
- Retail: Restaurants / Food Service
- Retail: Supermarkets
- Technology
- Telecommunications
Online Research Tools and Services
- Online Focus Groups / Interviews: Bulletin Boards
- Online Focus Groups / Interviews: Focus Groups
- Online Focus Groups / Interviews: Moderating
- Online Surveys: Advertising - Copy Testing
- Online Surveys: Advertising
- Online Surveys: Media Research
- Online Surveys: Surveys
- Service Providers: Full-Service Provider
- Website Analysis





