Millward Brown, Inc.

 

11 Madison Ave, 12th Floor
New York, NY 10010

Metro Area: New York (NY--NJ--CT)

 

Phone: (212) 548-7200

Fax: (212) 548-7201

Email: info@us.millwardbrown.com

Personnel
Mary Ann Packo, CEO, North America
Simon Moody, EVP, North America
 

Company Description

Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of qualitative and quantitative research solutions, Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (helping clients maximize the returns on their brand investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (the global qualitative research business).

Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, IAB, RAB, MSI, NYAMA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 
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