NewProductWorks

 

3923 Ranchero Drive
Ann Arbor, MI 48108

 

Phone: (734) 332.9200

Fax: (734) 332-3476

Email: penny.wamback@gfk.com

Web Site: http://www.gfkamerica.com/newproductworks

Personnel
Penny Wamback, Director Field Services
 

Company Description

NewProductWorks® is your premier location for market & innovation research. We offer a full range of market research services and a state-of-the-art facility & ideation center, where our world-renowned collection of 110,000+ products (from the 1930’s to today) provides a perfect backdrop & hands-on learning tool. Our luxurious focus group suite comfortably seats 10 respondents; viewing room features tiered seating for 12 as well as generously proportioned meeting space. Spacious Client Lounge affords private work space with courtesy IT services. The adjacent Idea Lab offers a creative environment for brainstorming facilitation. We offer FocusVision, dual camera-operated recording & digital A/V services via FTP, DVD, Flash Drive, & iPod.

Affiliations: AMA, ARF, CASRO, ESOMAR

Facility Details

Rooms: Our spacious facility is well-equipped and capable of handling any type of group. High-speed wireless Internet connections included. Safe location with ample free parking.

Building type: Free Standing

Location: Suburban

Travel time from airport: 20 min.

Travel time from downtown: 10 min.

View map & get directions | Find a hotel (by hotels.com)

 

Market Research Specialties

Types of Research
Research Techniques & Services
 
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