Phone: (734) 332-9200
Fax: (734) 332-3476
Web Site: http://www.gfkamerica.com/newproductworks
|Penny Wamback, Director Field Services|
NewProductWorks® is your premier location for market & innovation research. We offer a full range of market research services and a state-of-the-art facility & ideation center, where our world-renowned collection of 110,000+ products (from the 1930’s to today) provides a perfect backdrop & hands-on learning tool. Our luxurious focus group suite comfortably seats 10 respondents; viewing room features tiered seating for 12 as well as generously proportioned meeting space. Spacious Client Lounge affords private work space with courtesy IT services. The adjacent Idea Lab offers a creative environment for brainstorming facilitation. We offer FocusVision, dual camera-operated recording & digital A/V services via FTP, DVD, Flash Drive, & iPod.
Affiliations: AMA, ARF, CASRO, ESOMAR
Rooms: Our spacious facility is well-equipped and capable of handling any type of group. High-speed wireless Internet connections included. Safe location with ample free parking.
Building type: Free Standing
Travel time from airport: 20 min.
Travel time from downtown: 10 min.
Market Research Specialties
Types of Research
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Idea Generation
- Legal Research: Claims Substantiation
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Idea Generation
- Package Research: Package Development