Nufer Marketing Research, Inc.
1534 N Moorpark Rd. # 375
Thousand Oaks, CA 91360
Metro Area: Los Angeles (CA)
Phone: (805) 497-9090
Fax: (805) 494-3303
Email: jnufer@nufermr.com
Company Description
Nufer Marketing Research, Inc. is a full service marketing research firm. We provide actionable, decision-oriented insights into your customers and marketplace to drive business growth. Our research services cover: opportunity identification and new product development; segmenting, targeting, and positioning; brand imagery; pricing; advertising and communication assessment; customer loyalty and more. We provide both qualitative and quantitative research, international as well as US, with a wide array of data collection techniques. We are a WBENC certified woman-owned business.
Affiliations: AMA, MRA, APA
Market Research Specialties
Types of Research
Market Research Resources
Article
Five Steps Local Retailers Can Take to Build a More Valuable Customer Base
by Nufer Marketing Research, Inc.
Research enables the Retailer to invest efficiently and effectively in actions that will leverage strengths, speak to correctable weaknesses, and enhance performance in the market. These are some steps a local Retailer can take. Read Article »
White Paper
Using Turf Analysis to Optimize SKU Assortment
by Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.
TURF analysis enables a marketer to fine tune the assortment of SKUs that comprise a line. It is useful when there are many possible SKUs that could be introduced, and not all can be. An example would be, selecting flavors of cookies or puddings for a new line. This tool is based on maximizing penetration for the line. There are other criteria that will influence the items a marketer selects for a line besides maximizing penetration, so you can use TURF to understand the impact on penetration of a variety of different line compositions. Read White Paper »
Article
Neurosciences’ Contribution to Evaluating Ads and Programming
by Nufer Marketing Research
In June 2010 the SoCal MRA Entertainment Research Forum looked at neuroscientific approaches to understanding advertising and programming effectiveness. Read Article »
Article
Changes in Grocery Shopping Patterns Driven by Demo’s and Technology
by Nufer Marketing Research, Inc.
There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today. Read Article »
Service
THE PRICE IS RIGHT: Using the van Westendorp Price Sensitivity Analysis to Help Set Price
by Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.
This is a technique for gauging consumers’ price expectations for a finished product, often an existing product in an established category. It enables the marketer to see a range of prices that might be appropriate, and to see the fall off in consumer interest that occurs as price rises. It has been deployed widely across many CPG and non-CPG products. It can be particularly useful if the marketer is contemplating a change in pricing, or wants to understand consumer perceptions of own products vs. a competitor’s products. Read Service »
Service
Reformulation Opportunity Analysis Optimizes Product Formulation
by Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.
Reformulation Opportunity Analysis is a valuable tool to guide product development. Results indicate which changes in product dimensions have the greatest potential to improve overall consumer acceptance. It assesses the penalty paid in consumer acceptance of a product (via an overall liking or purchase intent score) by comparing the overall acceptance ratings of those who felt the product was “just right “ versus those who felt it was not quite “just right”, across product dimensions. Read Service »
