Opinionology
701 East Timpanogos Parkway
Building M
Orem, UT 84097
Phone: (801) 373-7735
Fax: (801) 379-5073
Email: contact@opinionology.com
Personnel
 |
David Haynes, Chairman & CEO |
| Jeffrey Welch, President |
Company Description
Opinionology is the leading provider of survey research data collection. The company gathers answers to questions from consumers and professionals online, via telephone, and using mobile devices. The information is used by business and government to increase understanding and improve our world.
Opinionology’s unique combination of intelligent process, research expertise, operational excellence and innovative technology has delivered unparalleled value to thoughtful organizations for over 20 years. Opinionology maintains intelligently managed online research panels in North America and Europe and a network of modern telephone interviewing centers. The firm also specializes in online, mobile, and telephone survey administration, and provides advanced survey reporting and analytics.
Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, AAPOR
Special Products and Services
SPECIALTY SERVICES
Services include Wats live™, CATI Surveys, Wats Online™, Web Surveys, Online Panel (Opinion Outpost™),Wats IVR,™ Interactive Voice Response Surveys, W.I.R.E.™ (Wats Intergrated Research Engine) multi-mode surveys, and Wats Data Express™ real-time reportng.
Market Research Specialties
Types of Research
Research Techniques & Services
- Data Collection Field Services: General
- Interviewing - Audience: Low Incidence
- Interviewing - Method: Telephone - CATI
- Interviewing - Method: Telephone - IVR
- Interviewing - Method: Telephone - WATS
- Mobile Research: Mobile Surveys
- Technical Services: Data Processing
- Technical Services: Data Tabulation
- Technical Services: Predictive Dialing
Audiences, Industries & Market Specialties
Online Research Tools and Services
Market Research Resources
White Paper
The Tour of Utah and Mobile Survey Technology
by Dan Williams, Paul Johnson, Laura Haber, Opinionology
Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships. Read White Paper »
