Optimization Group

 

320 S. Main
Ann Arbor, MI 48104

Metro Area: Detroit (MI)

 

Phone: (734) 345-3200

Email: tthompson@optimizationgroup.com

Web Site: http://www.OptimizationGroup.com

Personnel
Jeff Ewald, Founder and CEO
Tom Thompson, Business Development Director
Renee Cameron, Global Account Director
Keith Woods, Research Director
 

Company Description

Optimization Group is a marketing innovation and accountability firm. We remove the emotional and political barriers to produce better marketing decisions. Based in Ann Arbor, Michigan, Optimization Group has members across the country working with clients like Hewlett Packard, Bank of America, United States Postal Service, Microsoft and United States Naval Recruitment. We have measured over 1,800 different marketing campaigns from over thirty-five product and service categories. We specialize in statistical data analytics, modeling, and survey research.

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