Partners In Brainstorms, Inc.
3420 East Shea Boulevard
Suite 200
Phoenix, AZ 85028
Metro Area: Phoenix-Scottsdale (AZ)
Phone: (602) 953-5228
Fax: (602) 953-5227
Email: pib@pib1.com
Personnel
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Debra Pryor, President & CEO |
| Diane Ginn, Vice President, Market Research |
| Deborah Meyers, Research Project Manager |
| Kathleen Pryor, Manager, Client Services |
Company Description
At Partners In Brainstorms, our mission is ambitious: to help clients make substantial and lasting improvements in their performance by providing innovative, consumer-centric research. Our wholly female-owned firm, founded in 1991, has developed unique expertise in the education, new technology, family and youth markets. Our clients include Fortune 100s (Microsoft, 3M, Time Warner, Google, Kraft, Target), education firms (Houghton Mifflin Harcourt, The Learning Company, Texas Instruments, K12 Inc, William H. Sadlier, Saywire, ePals), associations (National Education Association), and executive, federal and state government agencies (White House, Departments of Education and Departments of Health Services). PIB’s proprietary research panels and qualitative techniques include:
Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, QRCA
Special Products and Services
Proprietary Demographic Panels (over 1.5 million)
Authentic, unique and engaged panel members. These are not professional survey takers but the men, women, parents, teachers, students, and professionals – from all ethnic backgrounds and regions – that comprise the U.S. population.
New Social Network Research Technologies
Feature your brand, product or service on PIB’s new social network research platform. Your targeted community (customers, members, etc.) use Web 2.0 technologies including bulletin boards, blogs, profile pages, wikis, polling, messaging, sharing of photos and videos to communicate and collaborate.
Innovative Online Surveys
As one at the forefront of the industry in online surveys, PIB uses the latest technologies to engage and enhance the online experience while providing clients with real-time results.
Online Focus Groups
With our new platform and innovative communication technology, PIB can “bring together” our experienced moderator and respondents and observers located thousands of miles apart. Everyone interacts using a host of interactive tools: voice, whiteboard drawing tools, chat, polling, etc.
On-Site Insight™
On-site observations in classrooms, retail locations, and at home where client’s product or service is purchased or used, followed up with on-site interviews conducted by youth, family, or education specialists.
Ahead of the Trend™ Study
Panel research with children, parents, and/or educators to determine their attitudes and opinions about social concerns and issues, trends, media & entertainment, products and services in a variety of categories.
Gatekeeper Study™
Uses PIB’s proprietary model of interaction and influence between parents and children, teachers and students. PIB panels help develop marketing solutions to barriers often arising when products must appeal to both audiences.
Market Research Specialties
Types of Research
- Attitude & Usage Research
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Consumer Research: Consumer Trends
- Consumer Research: General
- Corporate Image/Identity Research
- Customer Satisfaction: Customer Satisfaction Studies
- Employee Surveys
- Idea Generation
- Marketing Research: Full Service
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- Name / Name Development Research
- New Product Research: General
- Public Opinion / Political: Public Opinion
- Technology Evaluations
- Usability Testing
- Website Usability
Research Techniques & Services
- Brainstorming / Facilitation
- Consultation: General
- Ethnography / Observational Research
- Panels: Online
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Educational
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: Moderator
- Qualitative Services - Moderating: Students
- Social Media Research: Monitoring and Analysis
Audiences, Industries & Market Specialties
- Association Membership
- Computers: Computer Software
- Consumers
- Demographics: Children
- Demographics: College Students
- Demographics: Generation X
- Demographics: Generation Y
- Demographics: Mothers
- Demographics: Parents
- Demographics: Teenagers / Youth
- Education Featured Service
- Entertainment: Entertainment Industry
- Environment & Sustainability
- Financial: Insurance
- Foods / Nutrition
- Government
- Health Care / Medical: General - Healthcare
- Health Care / Medical: General - Medical
- High Technology
- Media: Internet / Online
- New Products
- Packaged Goods
- Professional Service Organizations
- Publishing
- Retail: General
- Technology
- Tobacco




