Perception Research Services International
Glenpointe Centre West
500 Frank W. Blvd, Suite 5
Teaneck, NJ 07666
Metro Area: New York (NY--NJ--CT)
Phone: (201) 346-1600
Fax: (201) 346-1616
Email: info@prsresearch.com
Personnel
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Scott Young, President |
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Joe Schurtz, Executive Vice President |
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Jonathan Asher, Executive Vice President |
| Vincenzo Ciummo, Managing Director, Global |
Company Description
Since 1972, Perception Research Services has specialized in research to help marketers break through clutter, connect with shoppers and win at retail. We pioneered the use of eye-tracking technology in consumer research and remain an innovator in the field, through new services and technologies such as virtual shopping, facial coding, and PRS Mobile Eye-Tracking. PRS' research helps marketers deepen their shopper understanding and develop more effective packaging, category management and in-store marketing communications. We conduct over 800 custom studies annually on a global basis with our offices in Teaneck, NJ, Geneva, London, Rome and Singapore.
Affiliations: AMA, ARF, ESOMAR, QRCA
Special Products and Services
PRS Mobile Eye-Tracking
PRS Mobile Eye-Tracking is the ideal tool for uncovering Shopper Marketing issues and opportunities, enabling you to document actual shopping behavior and aisle navigation.
PRS Virtual Aisles
PRS has recently developed its own virtual shopping platform, which provides several benefits, including: world class simulation quality, integration with PRS Eye-Tracking, and large HD projection screens (6 Ft Wide). Importantly, the PRS system requires less lead time and has lower stimuli development cost than other platforms.
Facial Coding - Emotional Measurement
Facial coding is a non-invasive method of gauging emotional reactions. This method records respondents while they view stimuli during: focus groups, online studies and in-person interviews.
Branch Offices
Perception Research Services International (Geneva)
Avenue des Morgines 12
1213 Petit Lancy
Switzerland
Phone: +41-22-870-9600
Fax: +41-22-870-9610
Email: Email Address
URL: www.prsresearch.com/contact/geneva-office/
Herve Turpault, Vice President - Europe
Perception Research Services International (London)
16-18 New Bridge St.
Floor 2
London EC4V6AG
United Kingdom
Phone: +44-207-842-4900
Fax: +44-207-842-4897
Email: Email Address
URL: www.prsresearch.com/contact/london-office/
Joe Schurtz, Executive Vice President
Andrea Fraboni, Senior Research Director - Global Research
Perception Research Services International (Singapore)
Great Eastern Center
1 Pickering Street 06-05
048659
Singapore
Phone: +65-6590-7000
Fax: +65-6590-7097
Email: Email Address
URL: www.prsresearch.com/contact/singapore-office/
Vincenzo Ciummo, Managing Director - Global Research
Perception Research Services (Rome)
Viale Gianluigi Bonelli
00127 Roma, Italy
Rome
Italy
Phone: +39 06 657 487 395
Email: Email Address
URL: www.prsresearch.com/contact/rome-office/
Roberto Fois, Account Manager
Market Research Specialties
Types of Research
- Brand Research: Brand Identity
- Consumer Research: General
- International: Marketing Research Featured Service
- Marketing Research: Full Service
- New Product Research: General
- Package Research: Package Development
- Package Research: Package Testing Featured Service
- Retail Research: Exit Interviews
- Shopper Insights Featured Service
Research Techniques & Services
- Biometrics Research: Eye Tracking Featured Service
- Biometrics Research: Facial Scanning Featured Service
- Ethnography / Observational Research
- Qualitative Services - Moderating: Moderator
- Qualitative Services: Focus Groups - International Featured Service
Audiences, Industries & Market Specialties
- Packaged Goods Featured Service
Market Research Resources
Article
Bringing Eye-Tracking to the Store: Applications, Observations & Insights
by Perception Research Services International
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies. Read Article »
White Paper
The Role of Packaging and In-Store Environment
by Perception Research Services International
Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success. Read White Paper »
Article
Packaging & In-Market Impact: Uncovering the Drivers of Success
by Perception Research Services International
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success. Read Article »
Article
Custom Packaging Packs a Marketing Wallop
by Amy Dusto, Perception Research Services International
Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again. Read Article »
Press Release
Prevalence of Private Label Products - Part of the “New Normal”
by Perception Research Services International
Latest trend data shows shoppers buying more Private Label products and feeling good about it. Read Press Release »
Press Release
“Made in the USA” Matters To Shoppers
by Perception Research Services International
In the latest shopper research survey conducted by Perception Research Services International (PRS), results indicate that 4 out of 5 shoppers notice “Made in the USA” claims on packaging. Read Press Release »
Press Release
Perception Research Services Promotes Jenic Mantashian to VP Qualitative Research
by Perception Research Services International
Perception Research Services (PRS), the global leader in packaging and shopper research, has announced the promotion of Jenic Mantashian to Vice President of Qualitative Research. Read Press Release »
Press Release
PRS’ Singapore Office Relocates To Accommodate Continued Growth
by Perception Research Services International
Perception Research Services International (PRS), a global leader in packaging and shopper research, has announced its office relocation. The new location will also provide clients with access to PRS’ Retail Lab by the end of 2012. Read Press Release »
Press Release
Perception Research Services Opens Rome Office
by Perception Research Services International
Perception Research Services International (PRS), a global leader in packaging and shopper research, has opened a new office in Rome, Italy. Read Press Release »
Press Release
Tim Willke, Former BASES + Nielsen Key Executive, Joins PRS
by Perception Research Services International
Perception Research Services International (PRS), the global leader in packaging and shopper research, today announced that Timothy Willke has joined the company as an Executive Vice President. Read Press Release »
