Perception Research Services International
One Executive Drive
Suite 600
Fort Lee, NJ 07024
Metro Area: New York (NY--NJ--CT)
Phone: (201) 346-1600
Fax: (201) 346-1616
Email: info@prsresearch.com
Personnel
| Elliot Young, Chairman |
 |
Scott Young, President |
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Joe Schurtz, Executive Vice President |
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Jonathan Asher, Senior Vice President |
Company Description
Since 1972, PRS has specialized in research to help develop, assess and improve: packaging / point-of-sale marketing, print and outdoor advertising, logos/brand identity, direct marketing, Web site design/usability. PRS conducts over 800 custom studies annually, often using PRS Eye-Tracking to document brand visibility and viewing patterns.
Affiliations: ARF, ESOMAR
Special Products and Services
PRS Eye-Tracking
PRS Eye-Tracking documents exactly what people see (and ignore) as they shop product categories or consider packaging, advertisements, catalogs or Web screens.
PRS Mobile Eye-Tracking
PRS Mobile Eye-Tracking is the ideal tool for uncovering Shopper Marketing issues and opportunities, enabling you to document actual shopping behavior and aisle navigation.
PRS Virtual Aisles
PRS has recently developed its own virtual shopping platform, which provides several benefits, including: world class simulation quality, integration with PRS Eye-Tracking, and large HD projection screens (6 Ft Wide). Importantly, the PRS system requires less lead time and has lower stimuli development cost than other platforms.
Branch Offices
Perception Research Services International (Geneva)
Avenue des Morgines 12
1213 Petit Lancy
Switzerland
Phone: +41-22-870-9600
Fax: +41-22-870-9610
Email: Email Address
URL: www.prsresearch.com/contact/geneva-office/
Herve Turpault, Vice President - Europe
Perception Research Services International (London)
16-18 New Bridge St.
Floor 2
London EC4V6AG
United Kingdom
Phone: +44-207-842-4900
Fax: +44-207-842-4897
Email: Email Address
URL: www.prsresearch.com/contact/london-office/
Joe Schurtz, Executive Vice President
Andrea Fraboni, Senior Research Director - Global Research
Perception Research Services International (Singapore)
Great Eastern Center
1 Pickering Street 06-05
048659
Singapore
Phone: +65-6590-7000
Fax: +65-6590-7097
Email: Email Address
URL: www.prsresearch.com/contact/singapore-office/
Vincenzo Ciummo, Managing Director - Global Research
Market Research Specialties
Types of Research
- Advertising Research: Copy Testing - Outdoor
- Brand Research: Brand Identity
- International: Marketing Research Featured Service
- Marketing Research: Full Service
- New Product Research: General
- Package Research: Package Development Featured Service
- Package Research: Package Testing Featured Service
- Retail Research: Exit Interviews Featured Service
Research Techniques & Services
- Biometrics Research: Eye Tracking Featured Service
- Ethnography / Observational Research
- Qualitative Services: Focus Groups - International Featured Service
Audiences, Industries & Market Specialties
Market Research Resources
Article
Bringing Eye-Tracking to the Store: Applications, Observations & Insights
by Perception Research Services International
Observation is the key to shopper research, as there is often a wide gap between “what shoppers say” and “what shoppers do.” Perception Research Services (PRS) has explored bringing eye-tracking technology to actual stores. This article shares highlights from recent studies. Read Article »
Article
Packaging & In-Market Impact: Uncovering the Drivers of Success
by Perception Research Services International
This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success. Read Article »
