Precision Opinion
101 Convention Center Drive
Plaza 124
Las Vegas, NV 89109
Metro Area: Las Vegas (NV)
Phone: (702) 483-4000
Fax: (702) 483-4100
Email: info@precisionopinion.com
Personnel
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Jim Medick , President |
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Lisabeth Couturier, Vice President of Focus+ |
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Glynis Giangrande, Vice President of Client Services |
Company Description
Precision Opinion Features: -330-Seat CATI stations -Multi-mode Data Collection -Pronto Predictive and Voxco Command Center -Off-Site Client Monitoring -Interactive Voice Response (IVR) -Digital Recording and Playback -Bilingual Interviewers -In-house Tabulation and Coding Department -Secure Client Internet Site -Advanced Sample Management -Real-time Frequencies, Percentages and Marginal’s -Professional Programming -24/hr Video Surveillance -Training Classroom -Web/Internet survey software Precision Engage replicates CATI interviewing -Interviewers carefully selected and trained for precision data collection Precision Focus+ Features: -Focus Groups -Movie/TV Screening -Product Placement -Mock Jury -Field CAPI Data Collection -Gaming Lab -Food Testing -IDI Rooms
Affiliations: AMA, ARF, CASRO, MRA, QRCA
Facility Details
Rooms: Precision Focus+ includes a 48 seat Movie Theater, 3 FG & 2 IDI suites, a gaming laboratory, product testing, and CAPI field data collection.
Building type: Office Building
Location: Las Vegas, NV
Travel time from airport: 12 min.
Travel time from downtown: 1 min.
View map & get directions | Find a hotel (by hotels.com)
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Business-to-Business: Business / Professional Research
- Consumer Research: General
- Legal Research: Mock Juries
- Media Research: General
- New Product Research: General
- Product Research: Home Use Tests
- Product Research: Taste Tests
- Public Opinion / Political: Political Polling
Research Techniques & Services
- Data Collection Field Services: General
- Interviewing - Location: Central Location
- Interviewing - Location: Convention / Tradeshow
- Interviewing - Location: On-Site
- Interviewing - Method: Interactive Audience Response Systems
- Interviewing - Method: One-on-One / In-Depth
- Interviewing - Method: Telephone - General Featured Service
- Interviewing - Method: Telephone - IVR
- Mobile Research: Mobile Surveys
- Qualitative Services: Focus Group Facility








