Precision Research, Inc.
5681 W. Beverly Lane
Glendale, AZ 85306-9801
Metro Area: Phoenix-Scottsdale (AZ)
Phone: (602) 997-9711
Fax: (602) 997-5488
Email: jmuller@precisionresearchinc.com
Personnel
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John L. Muller, President/CEO |
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Scott Bahr, Senior Research Analyist |
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Company Description
Precision Research Inc. in Phoenix, Arizona, is a full-service, custom market research firm with experienced professionals who have been serving the market research community for over 30 years. Our best-in-class data collection facility has 150 fully-monitored CATI telephone stations. We offer personalized service in the areas of consultation and design, quality data collection using various methodologies such a telephone, online, intercept and mail fullfillment, accurate data processing, complete analysis and report writing all at a competitive price.
Affiliations: AMA, CASRO, MRA, QRCA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Tracking
- Attitude & Usage Research
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Business-to-Business: Business / Professional Research
- Consumer Research: General
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Full Service
- Marketing Research: Quantitative Research
- Media Research: Readership Studies
- Mystery Shopping: General
- Package Research: Package Testing
- Problem Detection / Dissatisfaction
- Product Research: Home Use Tests
- Retail Research: Exit Interviews
- Retail Research: Store Audits
- Strategic Research: Market Segmentation Studies
- Tracking Research
Research Techniques & Services
- Analytical Services: Data Analysis
- Analytical Services: Statistical Analysis
- Interviewing - Audience: Ethnic Groups
- Interviewing - Location: Central Location
- Interviewing - Location: In-Store
- Interviewing - Location: On-Site
- Interviewing - Method: Mail Questionnaires / Surveys
- Interviewing - Method: One-on-One / In-Depth
- Interviewing - Method: Telephone - CATI
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Moderator
- Qualitative Services: Focus Group Recruiting
- Questionnaires: Optical Scanning
- Questionnaires: Questionnaire Coding
- Questionnaires: Questionnaire Design
- Technical Services: Data Entry
- Technical Services: Data Processing
- Technical Services: Data Tabulation
- Technical Services: Scanning Services
Audiences, Industries & Market Specialties
- Beverages
- Casinos/Gambling
- Consumers
- Demographics: Ethnic - Hispanic / Latino
- Entertainment: Entertainment Industry
- Financial: Banking - Retail
- Financial: Insurance
- Household Products/Services
- Media: Internet / Online
- Media: Television
- Packaged Goods
- Pet Owners / Foods / Supplies
- Retail: Fast Food Industry
- Retail: Mass Merchandisers
- Travel / Tourism: Hospitality / Hotel / Resorts
- Utilities / Energy
