The Pretesting Company/MediaCheck

 

38 Franklin Street
Tenafly, NJ 07670

Metro Area: New York (NY--NJ--CT)

 

Phone: (201) 569-4800

Fax: (201) 569-4842

Email: copytest@pretesting.com

Personnel
Lee Weinblatt, CEO
Daniel Morris, President
Chris Abate, Sr. VP
Chris Chung, VP New Business Development

www.pretesting.com

About Us | Company News

 

Company Description

As of 2011, we offer exclusive, next day, real world exposure tracking of TV, radio andInternet ads, nationally and world-wide. For insights, our patented technologies provide behavioral engagement measures for both finished and rough TV commercials, print ads, radio commercials, web sites, direct mail, F.S.I.'s, and packaging. Only PreTesting provides both real world and ideal world predictive measurements including ad zapping & skipping, recall in a competitive mix, advanced eye movement & saccadic/fixation tracking of TV/print/packaging without the respondent aware he/she is in an ad test. Only our pretest systems have been validated by 10,000 in-home commercial exposure tracking meters. We also test media synergy, environmental placement impact and media weight.

Affiliations: AMA, ARF, CASRO

Special Products and Services

PeopleReader

The only hidden eye tracking reader of respondent's actual examination ads and publications.

Simulated Network

The only pretesting service that allows you to measure a commercial's zapping and impact before it goes on-air.

Simulated Drive

The only pretest for radio commercials that measures second-by-second interest and impact.

Saccadic visual activity

Using exclusive technologies and algorithms, we can now provide second-by-second measurement of visual engagement in TV commercials without respondent memory/ego bias.

Simulated shopping

Using a five-foot screen and computer controlled "walks," we can pretest package designs and planagrams with the ability to close in on any package in a life-size environment.

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 
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