The Pretesting Company/MediaCheck

 

38 Franklin Street
Tenafly, NJ 07670

Metro Area: New York (NY--NJ--CT)

 

Phone: (201) 569-4800

Fax: (201) 569-4842

Email: copytest@pretesting.com

Personnel
Lee Weinblatt, CEO
Daniel Morris, President
Chris Abate, Sr. VP Market Research
Elizabeth Plotkin, VP Market Research

www.pretesting.com

About Us | Company News

 

Company Description

While others use forced exposure to test executions, only we use real world exposure to TV, print, radio and Internet ads, nationally and world-wide. For unique insights, our patented technologies provide behavioral engagement measures for both finished and rough TV & radio commercials, print ads, web sites, direct mail, F.S.I.'s, and packaging. Only PreTesting provides predictive measurements of ad zapping & skipping, recall in a competitive mix. Our patented saccadic eye movement recorder measures personal engagement with TV/print/packaging elements without the respondent aware he/she is in an ad test. Only our pretest systems have been validated by 10,000 in-home commercial exposure tracking meters. We also test media synergy, environmental placement impact and media weight.

Affiliations: AMA, ARF, CASRO

Special Products and Services

PeopleReader

The only hidden eye tracking reader of respondent's actual examination ads and publications.

Simulated Network

The only pretesting service that allows you to measure a commercial's zapping and impact before it goes on-air.

Saccadic visual activity

Using exclusive technologies and algorithms, we can now provide second-by-second measurement of visual engagement in TV commercials without respondent memory/ego bias.

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 
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