Product Ventures
55 Walls Drive
Fairfield, CT 06824
Metro Area: New York (NY--NJ--CT)
Phone: (203) 319-1119
Fax: (203) 319-1115
Email: mlobrutto@productventures.com
Personnel
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Peter Clarke, Founder/CEO |
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Gail Ritacco, Vice President, Strategy & Insights |
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Monica LoBrutto, Senior Manager, Strategy & Insights |
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William Cimarosa, Manager, Strategy & Insights |
Company Description
Product Ventures is a renowned creative agency dedicated to helping clients shape products and packaging to enhance consumers' lives. The staff, led by CEO Peter Clarke, is comprised of industry experts within the disciplines of consumer research, graphic design, industrial design and engineering. This strategic team is able to address all aspects of a challenge including brand communication, style, ergonomics, and manufacturing efficiency. Their unparalleled facilities and state-of-the-art prototyping equipment allows for fast and accurate embodiment of thought. Product Ventures' proven process enables the generation and transformation of ideas into marketable solutions and has garnered success for the world's best known brands.
Affiliations: QRCA
Facility Details
Rooms: Our multiple on-site facilities place the consumer into the heart of the creative studio. With one-way mirrors, professional moderators, and state-of-the-art video and recording equipment, we put the consumer in the driver's seat.
Building type: Office Building
Location: Suburban
Travel time from airport: 50 min.
Travel time from downtown: 5 min.
View map & get directions | Find a hotel (by hotels.com)
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
- Alcoholic Beverages
- Beverages
- Candy/Confectionery
- Consumer Durables
- Cosmetics / Beauty Aids
- Electronics
- Foods / Nutrition
- Fragrance Industry
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Surgical Products / Device Manufacturers
- Household Products/Services
- Packaged Goods
- Personal Care Items
- Pet Owners / Foods / Supplies
Market Research Resources
Article
The Needs of a Segment Should Drive Design
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
