Product Ventures

 

55 Walls Drive
Fairfield, CT 06824

Metro Area: New York (NY--NJ--CT)

 

Phone: (203) 319-1119

Fax: (203) 319-1115

Email: mlobrutto@productventures.com

Personnel
Peter Clarke, Founder/CEO
Gail Ritacco, Vice President, Strategy & Insights
Monica LoBrutto, Senior Manager, Strategy & Insights
William Cimarosa, Manager, Strategy & Insights
 

Company Description

Product Ventures is a renowned creative agency dedicated to helping clients shape products and packaging to enhance consumers' lives. The staff, led by CEO Peter Clarke, is comprised of industry experts within the disciplines of consumer research, graphic design, industrial design and engineering. This strategic team is able to address all aspects of a challenge including brand communication, style, ergonomics, and manufacturing efficiency. Their unparalleled facilities and state-of-the-art prototyping equipment allows for fast and accurate embodiment of thought. Product Ventures' proven process enables the generation and transformation of ideas into marketable solutions and has garnered success for the world's best known brands.

Affiliations: QRCA

Facility Details

Rooms: Our multiple on-site facilities place the consumer into the heart of the creative studio. With one-way mirrors, professional moderators, and state-of-the-art video and recording equipment, we put the consumer in the driver's seat.

Building type: Office Building

Location: Suburban

Travel time from airport: 50 min.

Travel time from downtown: 5 min.

View map & get directions | Find a hotel (by hotels.com)

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 

Market Research Resources

Article

The Needs of a Segment Should Drive Design

by Gail Ritacco, Vice President, Product Ventures

Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »

 
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