Metro Area: New York (NY--NJ--CT)
Phone: (203) 319-1119
Fax: (203) 319-1115
|Peter Clarke, Founder/CEO|
|Gail Ritacco, Vice President, Strategy & Insights|
|Monica LoBrutto, Senior Manager, Strategy & Insights|
Product Ventures is a brand strategy and design consultancy specializing in product and packaging innovation. Our cohesive team of experts encompasses industrial design, graphic design, consumer research, mechanical engineering, packaging engineering and prototyping. As pioneers of the consumer-informed business-actionable process, we transform ideas into meaningful and memorable design solutions. The combination of our inter-disciplinary expertise, unparalleled facilities, and passion to get it right has empowered us to shape the world’s best known brands to enhance consumers’ lives.
Rooms: With one-way mirrors, professional moderators, and state-of-the-art video and recording equipment, we put the consumer in the driver's seat.
Building type: Office Building
Travel time from airport: 50 min.
Travel time from downtown: 5 min.
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
- Alcoholic Beverages
- Consumer Durables
- Cosmetics / Beauty Aids
- Foods / Nutrition
- Fragrance Industry
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Surgical Products / Device Manufacturers
- Household Products/Services
- Packaged Goods
- Personal Care Items
- Pet Owners / Foods / Supplies
by Gail Ritacco, Vice President, Product Ventures
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. Read Article »
by Gail Ritacco, Product Ventures
Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox. Read Article »