Qualitative Research Consultants Association
1000 Westgate Drive
Suite 252
St. Paul, MN 55114
Phone: (651 )290-7491
Phone: (888) 674-7722
Fax: (651) 290-2266
Email: inquiries@qrca.org
Company Description
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
Belonging to QRCA links you with many valuable and exciting benefits:
- Networking with other qualitative research professionals, and learning through:
- Local Chapter meetings
- Conferences throughout the world
- Online members-only QRCA Forum
- Database of QRCA members, searchable by location and/or specialties - Access to proprietary resources:
- Reference Bibliography of articles relevant to qualitative research
- Downloadable documents on best practices and other key issues for QRCs
- Current collection of useful web addresses and links - QRCA publications:
- QRCA VIEWS magazine, a quarterly publication targeting the qualitative research community
- QRCA Connections, the monthly electronic newsletter for QRCA members - Value-added discounts
Market Research Resources
Article
Qualitative Research: The Ultimate Reality
by Chris Shields Kann, QRCA
Qualitative research consultants have the privilege of having a unique glimpse at the lives of real people. Reality television shows are a reminder of the reasons for pursuing qualitative research. Read Article »
Article
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Article
QRCA Field Research Provides Top Recruiting Tips
by Judy Langer, QRCA
Below are the top “Dozen Dos,” emerging from the QRCA Field Committee study for recruiting desired respondents. Read Article »
Article
In with the old and in with the new
by Susan Thornhill
“New Qual” is sweeping the qualitative research industry. Online, video, audio and mobile formats have made the qualitative world incredibly more robust. Read Article »
Article
Making Behavioural Economics a Qualitative Reality
by Ken Parker, QRCA
What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »
Press Release
Winner Announced for Second Annual QRCA Qually Award
by Qualitative Research Consultants Association
The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Press Release »
Press Release
Qualitative Research Consultants Association Elects New Board of Directors
by QRCA
The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12, led by President Susan Thornhill joined by eight experienced qualitative researchers. Read Press Release »
Press Release
QRCA Requests Speaker Proposals
by Qualitative Research Consultants Association
The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference. Read Press Release »
