Qualitative Research Consultants Association
1000 Westgate Drive
Suite 252
St. Paul, MN 55114
Phone: (651 )290-7491
Phone: (888) 674-7722
Fax: (651) 290-2266
Email: inquiries@qrca.org
Company Description
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
Belonging to QRCA links you with many valuable and exciting benefits:
- Networking with other qualitative research professionals, and learning through:
- Local Chapter meetings
- Conferences throughout the world
- Online members-only QRCA Forum
- Database of QRCA members, searchable by location and/or specialties - Access to proprietary resources
Market Research Resources
Article
Qualitative Research: The Ultimate Reality
by Chris Shields Kann, QRCA
Qualitative research consultants have the privilege of having a unique glimpse at the lives of real people. Reality television shows are a reminder of the reasons for pursuing qualitative research. Read Article »
Article
MROCs: Qualitatively Speaking to Your Target 24/7/365
by Holly M. O’Neill, QRCA
Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »
Article
QRCA Field Research Provides Top Recruiting Tips
by Judy Langer, QRCA
Below are the top “Dozen Dos,” emerging from the QRCA Field Committee study for recruiting desired respondents. Read Article »
Article
Beyond Polls and Pundits: Hearing the Real Voices From Our Communities
by Rhonda Scott, QRCA
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you. Read Article »
Article
The Strengths and Weaknesses of Facebook in Recruitment
by Jeff Henn, QRCA
Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments Read Article »
Article
Moving Projective Techniques to Online Bulletin Boards
by Caroline Volpe, QRCA
Projective techniques are a key element of the qualitative toolkit. But, what are the pros and cons of incorporating them into online methodologies? What needs to be considered as specific techniques are chosen? Read Article »
Article
Immerse Yourself in Qualitative Research Trends
by Caryn Goldsmith
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the coming year and beyond. Read Article »
Article
In with the old and in with the new
by Susan Thornhill
“New Qual” is sweeping the qualitative research industry. Online, video, audio and mobile formats have made the qualitative world incredibly more robust. Read Article »
Article
US Latinos and Innovation in Qualitative Research
by Isabel Aneyba, QRCA
Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding the US-Hispanic family relation is a way to see who they are; in turn US companies can seize new market opportunities. Read Article »
Article
Inspiring Adoration from Your Clients
by Connie Chesner & Peg Moulton-Abbott of QRCA
If only the courtship between researcher and client was apparent and enduring. What if you could create a sense of togetherness and teamwork that has your name and insights as MUST HAVES for every project? Keep reading for three tips that work to do just that. Read Article »
Article
Making Behavioural Economics a Qualitative Reality
by Ken Parker, QRCA
What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »
Press Release
Winner Announced for Second Annual QRCA Qually Award
by Qualitative Research Consultants Association
The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Press Release »
Press Release
Qualitative Research Consultants Association Elects New Board of Directors
by QRCA
The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12, led by President Susan Thornhill joined by eight experienced qualitative researchers. Read Press Release »
Press Release
Qualitative Research Consultants Association Elects New Board of Directors
by Qualitative Research Consultants Association
The nine-member board is led by President Susan Saurage-Altenloh, founder of Saurage Research in Houston, TX. She is joined by 8 experienced qualitative researchers. Read Press Release »
Press Release
QRCA Requests Speaker Proposals
by Qualitative Research Consultants Association
The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference. Read Press Release »
