Metro Area: Detroit (MI)
Phone: (248) 332-5000
Fax: (248) 836-2713
|Donald Pietrowski, President|
|Ron Emmert, Senior Vice President|
|Ann Benson, Vice President|
Full-service market research firm since 1969, experienced in automotive, utilities, financial services, motorcycle, temporary staffing, food & beverage, insurance, advertising. Specializing in customer satisfaction & loyalty, product & service quality, web site usability, research design and statistical analysis. Our complete in-house capabilities support turnkey projects. Telephone, mail, Internet and complete qualitative research capabilities.
Affiliations: AMA, CASRO, ESOMAR, MRA, ASQ
Rooms: RDA Group offers focus group facilities that are comfortable, spacious, and well-equipped with all the technology and features that clients desire.
Building type: Free Standing
Travel time from airport: 40 min.
Travel time from downtown: 30 min.
Special Products and Services
TabRight is a cross-tabulation and verbatim reporting tool that can be used by any researcher. You can easily specify banners, stubs, filters, and other options with a few mouse clicks.
Market Research Specialties
Types of Research
- Brand Research: Brand Loyalty / Satisfaction
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Modeling & Predictive Research: Modeling / Simulation Studies
- New Product Research: General
- New Product Research: Idea Generation
- Product Research: Car Clinics
- Tracking Research
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Modeling
- Analytical Services: Price Elasticity Analysis
- Analytical Services: Segmentation
- Analytical Services: Statistical Analysis
- Consultation: Consumer Research
- Consultation: Marketing Research
- Consultation: Statistical Analysis
- Interviewing - Method: Mail Questionnaires / Surveys
- Interviewing - Method: Telephone - CATI
- Qualitative Services: Focus Group Facility
- Qualitative Services: General