RTi Research
1351 Washington Blvd.
Stamford, CT 06902
Metro Area: New York (NY--NJ--CT)
Phone: (203) 324-2420
Fax: (203) 964-8269
Email: info@rtiresearch.com
Personnel
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David Rothstein, CEO |
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Steve Campana, Executive Vice President |
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Rick Witt, Executive Vice President |
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Todd Derene, VP, Marketing |
Company Description
RTi is an innovative, global market research company comprised of highly experienced and talented research professionals who provide custom research solutions to a broad and diverse client base. RTi offers a unique combination of analytical skill and business savvy, and we understand the role of research as a critical component in advancing our clients’ marketing goals. We are known for our three decade track record of providing insight and answers that lay the foundation for intelligent business decisions.
Affiliations: AMA, CASRO, ESOMAR, MRA, LIMRA
Special Products and Services
BrandStar(sm)
Facilitated, interactive strategic marketing tool used to define all aspects of a brand's competitive position leading to better strategic and research decisions.
Qualmark(sm)
Satisfaction & Loyalty research program designed to help prioritize improvement efforts by focusing on the aspects of service that have the largest impact on overall satisfaction.
Construction Test®
RTi Construction Test™ simultaneously optimizes all components of any new product in an extremely efficient and powerful manner
Pathways(sm)
Using wireless audience response technology, quantitative and qualitative research can be combined in a single two-hour session. Extremely flexible, Pathways(sm) also provides cost, speed, and learning benefits to your team.
Portfolio Manager(sm)
Innovative line optimization model provides relative volume forecasts - breaking through indecisive results of basic approaches. RTi puts line decisions in the hands of the marketer
Choice-Based Techniques
RTi is a recognized industry expert in leveraging choice-based techniques to solve complex marketing problems. Always included is a powerful, but user-friendly simulator
Social Media Analysis & Tracking
RTi integrates social media mining technology with more traditional market research analysis to transform unstructured social media conversations into information you can use to make better business decisions.
Branch Offices
RTi Midwest
450 Alkyre Run Drive
Suite 340
Westerville, OH 43082
Phone: (614) 901-0722
Fax: (614) 901-0725
Email: Email Address
URL: www.rtiresearch.com
Richard C. Witt, Executive Vice President
RTi Mid Atlantic
1070 State Route 34
Suite N
Matawan, NJ 07747
Phone: (732) 290-2670
Fax: (732) 290-2674
Email: Email Address
URL: www.rtiresearch.com
Lisa Cooper, Senior Vice President
Patrick Ferris, Senior Vice President
Market Research Specialties
Types of Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Satisfaction Studies
- Customer Satisfaction: Service Quality Needs & Measurement
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Quantitative Research
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing Featured Service
- Package Research: Package Testing
- Price / Pricing Research
- Problem Detection / Dissatisfaction
- Product Research: Home Use Tests
- Product Research: Product Development / Optimization
- Product Research: Product Testing
- Product Research: Taste Tests
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Tracking Research
Research Techniques & Services
Audiences, Industries & Market Specialties
- Alcoholic Beverages
- Beverages Featured Service
- Demographics: Ethnic - Hispanic / Latino
- Demographics: Mature / Seniors
- Financial: Banking - Commercial
- Financial: Banking - Retail
- Financial: Credit Cards
- Financial: General Featured Service
- Financial: Insurance
- Financial: Mutual Funds / Stocks / Bonds
- Foods / Nutrition Featured Service
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Medical
- Health Care / Medical: Patients
- Household Products/Services
- International: Worldwide Capabilities
- Packaged Goods
- Personal Care Items
- Retail: General
- Tobacco




