Radius Global Market Research
120 Fifth Avenue
New York, NY 10011
Metro Area: New York (NY--NJ--CT)
Phone: (212) 633-1100
Fax: (212) 633-6499
Email: info@radius-global.com
Personnel
| Chip Lister, Managing Director |
| Michael Fodor, Director Radius Europe, Middle East and Africa |
Company Description
Full-service. Offering a wide range of quantitative and qualitative methods. Dedicated for over four decades to building true partnerships with clients. Employing the best research designs and highest level of customer service work to enhance brands and market share and increase profitability.
Affiliations: AMA, CASRO, ESOMAR, MRA, CMOR
Special Products and Services
Brand Radius
Focuses on addressing issues related to equity. Our EquityBuilder is structured to help clients understand the value of their brand(s) and the elasticity associated with core benefits and perceptions.
Communication Radius
Provides the techniques that help build and evaluate your advertising and marketing efforts. AdEPT identifies the optimal messaging and positioning platform for your brand or product.
Price Radius
Consists of products that help navigate this incredibly sensitive and critical component of market success. Our PriceDeveloper will identify the optimal pricing strategy in a competitive context.
Product Radius
In situations where product development and product line decisions are the focus, Product Radius offers techniques that help you select the optimal pathway.
Competitive Assessment
Provides the techniques to evaluate your competitive position. Opportunities & Barriers will isolate the areas of competitive vulnerability; MarketCheck will ensure that your brand is on the right track.
Satisfaction Radius
Provides our clients with strategic and tactical solutions for strengthening customer relationships. LoyaltyBuilder highlights the issues that are essential to brand involvement. LoyaltyCheck ensures that your efforts are working.
Market Strategy Radius
Comprises the tools that help fulfill the need to define a market's structure and establish a mechanism for identifying and attracting key targets. Configure provides a vision; Segmenter finds the core targets.
Branch Offices
Radius Global Market Research: Albany, NY
426 State Street
Schenectady, NY 12305
Phone: (518) 631-2585
Fax: (518) 631-0109
Email: Email Address
Jamie Myers, Director, Sales & Marketing
Radius Global Market Research: San Francisco, CA
50 California Street
Suite 3050
San Francisco, CA 94111
Phone: (415) 421-7800
Fax: (415) 421-7076
Email: Email Address
Mark Menne, Senior Vice President
Radius Global Market Research: New York, NY
120 Fifth Avenue
New York, NY 10011
Phone: (212) 633-1100
Fax: (212) 633-6499
Email: Email Address
Chip Lister, Managing Director
Radius Global Market Research: Europe, Middle East and Africa
238 St John Street
London EC1V 4PH
United Kingdom
Phone: (212) 633-1100
Email: Email Address
Michael Fodor, Director
Radius Global Market Research: Atlanta, GA
400 Galleria Parkway
Suite 1500
Atlanta, GA 30339
Phone: (678) 385-6172
Fax: (678) 385-6501
Email: Email Address
Melody Matthews, Vice President
Radius Global Market Research: Chicago, IL
500 Lake Cook Road
Suite 350
Deerfield, IL 60015
Phone: (847) 282-5280
Fax: (847) 282-5281
Email: Email Address
Kathy Relias, Vice President & General Manager
Radius Global Market Research: Kansas City, MO
4800 Fairmont Street
Kansas City, MO 64112
Phone: (816) 756-2021
Email: Email Address
Radius Global Market Research: Long Beach, CA
5150 E. Pacific Coast Highway
Long Beach, CA 90804
Phone: (562) 980-1800
Fax: (562) 980-1515
Email: Email Address
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Tracking
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Conjoint/Trade-Off/Choice Models
- Consumer Research: General
- Corporate Image/Identity Research
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Legal Research: Claims Substantiation
- Legal Research: Trademark / Trademark Infringement
- Marketing Research: Multi-Country Studies
- Marketing Research: Quantitative Research
- Modeling & Predictive Research: Simulated Test Marketing
- New Product Research: General
- Package Research: Package Testing
- Price / Pricing Research
- Product Research: Product Testing
- Strategic Research: General
- Strategic Research: Market Segmentation Studies
- Test Market Research
Research Techniques & Services
Audiences, Industries & Market Specialties
- Acquisitions
- Beverages
- Business-to-Business/Industrial
- Computers: Computer Hardware
- Financial: Credit Cards
- Financial: General
- Health Care / Medical: General - Healthcare
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- High Technology
- International: Worldwide Capabilities
- Legal / Lawyers
- Media: Cable / Satellite TV
- Publishing
- Service Industries
- Telecommunications
- Travel / Tourism: Hospitality / Hotel / Resorts




