Renaissance Research & Consulting, Inc.
19 West 34th Street, PH
New York, NY 10001-3006
Metro Area: New York (NY--NJ--CT)
Phone: (212) 319-1833
Phone: (845) 246-1833
Fax: (212) 319-1833
Fax: (845) 246-0184
Email: pgurwitz@renaiss.com
Web Site: http://www.renaiss.com
Personnel
 |
Paul M. Gurwitz, Ph.D., Managing Director |
|
|
Susan H. Metzger, Director of Research |
Company Description
RR&C specializes in extracting actionable solutions to marketing problems from survey research or existing marketing databases. Standard and customized marketing models. Development of analytic software. Statistical consulting. Research project management, analysis and report writing. Interviewing of professionals and executives. Focus group planning and moderating.
Affiliations: AAPOR
Market Research Specialties
Types of Research
Research Techniques & Services
- Analytical Services: Modeling
- Analytical Services: Multivariate Analysis
- Analytical Services: Segmentation
- Analytical Services: Statistical Analysis
- Consultation: Project Direction / Freelance
- Consultation: Statistical Analysis
- Hybrid Research
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Executives / Professionals
Market Research Resources
White Paper
HYBRID SEGMENTATION: Producing A Segmentation That's Interesting And Actionable
by Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.
Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. Read White Paper »
Service
ALL DRIVERS OF SATISFACTION ARE NOT EQUAL: How do you find out what's really important?
by Paul M. Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc.
This article describes several methods for deriving feature importance and their advantages and disadvantages, including Stated Importance, Key Driver Analysis and The Kano Model. Renaissance Research & Consulting offers a model that has the combination of flexibility, validity, and ease of administration - RenSat+. Read Service »
Service
VPlus+: An Enhanced Model for Price Optimization
by Paul M. Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc.
One of the most popular ways of finding the correct price point is the Van Westendorp model. This article explains this method and proposes a new approach to price optimization developed by Renaissance Research & Consulting: VPlus+. Read Service »
