Research Rockstar LLC
290 Turnpike Rd
Suite 6 Box 394
Westborough, MA 01581
Metro Area: Boston (MA--NH)
Phone: (508) 691-6004
Fax: (508) 691-6004
Email: Info@ResearchRockstar.com
Research Rockstar blog
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Research Rockstar blog (blog)
Company Description
Research Rockstar is the only independent company dedicated to market research training (online and in-person). We offer individual classes and annual memberships, covering topics such as:
* How to hire a market research agency
* How to package market research results
* How to write a market research RFP
* Intro to market research
* Market segmentation
* Product concept testing
* Questionnaire design
* and many more.
Please visit our website for the current list of classes.
Affiliations: AMA, MRA, MRA
Market Research Specialties
Types of Research
- Seminars / Training Featured Service
Research Techniques & Services
Market Research Resources
Market Research Book
Planning Your Market Research Project
by Kathryn Korostoff, Research Rockstar LLC
While planning a market research project may appear to be a fairly straightforward task, in reality, it takes some real time and effort. Agency selection is one of the key factors to project success, so don’t rush the process. Read on to learn about the timeline logistics of hiring the perfect firm and setting things in the right direction from the start. Read Market Research Book »
Market Research Book
Defining Appropriate Goals For Your Market Research Project
by Kathryn Korostoff, Research Rockstar LLC
When it comes to defining appropriate project goals, it is best to think in terms of questions or hypotheses. Your golden ticket lies in formulating fewer, “high-level” goals rather than multiple ones in need of conquering. Too many goals dilute a project and increase the risk of failure. Read on to learn how to formulate your goals. Read Market Research Book »
Market Research Book
Tips For Reading Market Research Proposals
by By Kathryn Korostoff, Research Rockstar LLC
Reading proposals can be tricky. Obviously, a market research agency is trying to sell itself to you, so they’re going to represent their abilities in the best way possible. So what can you do? Learn how to read proposals carefully and look out for details that are too good to be true. Be realistic when considering your needs versus an agency’s abilities, and trust your gut. Read on to learn some practical proposal-reading tips. Read Market Research Book »
Market Research Book
Dealing With Hard-Core Market Research Skeptics
by By Kathryn Korostoff, Research Rockstar LLC
While we all hope for an accepting reception from colleagues when it comes to research findings, it’s a rare occurrence for everyone to be on board. Dealing with internal skeptics is no easy task, but a few precautions taken prior to delivering your research findings can greatly reduce disruption risk. Read on to see what you can do to get skeptics on your side. Read Market Research Book »
Market Research Book
The RFP: Finding Great Research Partners
by By Kathryn Korostoff, Research Rockstar LLC
In many cases, skipping an RFI and going straight to an RFP is an appropriate choice. If you’ve already narrowed your choices to a manageable number of potential research partners (no more than 5), it’s time to issue an RFP. A well-written RFP will result in proposals that will help you choose the best research partner for your needs. Read on to learn about the elements of a successful RFP. Read Market Research Book »
Market Research Book
A Few Helpful Reminders on RFPs
by By Kathryn Korostoff, Research Rockstar LLC
Documenting your market research in an RFP saves time, energy and money. Some aspects to consider include legalese and deliverables. When looking at the specifics of your market research needs, it is important to consider your internal audience, too. Read on for some practial RFP tips. Read Market Research Book »
Market Research Book
Understanding Your Internal Audience: Research Receptiveness
by By Kathryn Korostoff, Research Rockstar LLC
There are multiple facets to consider about an internal audience’s readiness for market research. These items range from an audience’s receptiveness to specific techniques, all the way to presentation of data. It is important to take note of the your internal audience’s abilities and preferences to make sure they will be able to receive and apply research results successfully. Read on to learn about aspects to consider when assessing your internal audience’s readiness for MR. Read Market Research Book »
Market Research Book
The Benefits of RFIs
by By Kathryn Korostoff, Research Rockstar LLC
Taking time to write either an RFI or RFP may seem like a burden, but in the long run as a form of damage control that saves you both time and money. For market research, it is more common to go straight to an RFP. But in some cases starting with an RFI can “filter” a long list of possible companies down to a more manageable set. Read on to learn how to write RFIs and RFPs for market research. Read Market Research Book »
Market Research Book
Understanding Market Research Challenges
by Kathryn Korostoff, Research Rockstar LLC
Understanding the risks associated with MR is the key to project success. By familiarizing yourself with the risks associated with MR before beginning any projects, you will know what to avoid, resulting in higher success rates and more accurate research results. Read on to learn about the most common market research challenges. Read Market Research Book »
Market Research Book
Checking Agency References and Follow-Up
by By Kathryn Korostoff, Research Rockstar LLC
While you should always check a research agency’s provided references, it’s also smart to look for more objective sources who can attest to a firm’s capabilities. In addition, the way in which a market research firm follows-up their proposal submission says a lot about their communication skills and style. Read on to learn about checking market research agency references, and other steps you can take in choosing an agency. Read Market Research Book »
Market Research Book
Presentation Tactics and Options
by By Kathryn Korostoff, Research Rockstar LLC
Imagine it is the end of a market research project, and you are getting ready to present the final results. Are you ready? With a little planning, you will be. The following Q & A answers key questions about presentation tactics to make sure your presentation goes smoothly. Also offered are some alternatives to traditional presentation tactics. Read Market Research Book »
Market Research Book
Building a Relationship With Your Agency
by By Kathryn Korostoff, Research Rockstar LLC
Before you select a market research agency, think carefully about the type of relationship you want. It’s important that the agency you choose can work with your team in a way that will truly meet your needs. There are hundreds of agencies out there; they do not all have the same styles or collaboration approaches. Read on to learn how to build a great relationship with your chosen agency. Read Market Research Book »
Market Research Book
Planning a Great Presentation of Research Results
by By Kathryn Korostoff, Research Rockstar LLC
Think of your project’s final presentation as more of a performance. Assigning roles and specific duties to individuals keeps the presentation organized and engaging. You want the audience to be attentive, so it’s important to include them. Don’t be afraid to ask questions or start dialogue. Read on to learn about the basics of a great presentation. Read Market Research Book »
Market Research Book
Planning Your Market Research Deliverables
by By Kathryn Korostoff, Research Rockstar LLC
When delivering market research project findings, the most effective approach is one that combines multiple forms of delivery. After all, this information is the kind you want retained by your colleagues so they can really apply it. And we all know that delivering a 100-page slide deck just puts them to sleep. Read on to learn more. Read Market Research Book »
Market Research Book
Keeping Your Market Research Project On Track
by By Kathryn Korostoff, Research Rockstar LLC
Though it is easy to jump to conclusions at any sign of trouble, the important thing to remember is that both you and your agency are working towards the ultimate success of your project. That said, there are legitimate issues that may arise. Luckily, most issues have reasonable solutions—and an experienced researcher will help you navigate them. Read on to learn about legitimate red flags versus project paranoia. Read Market Research Book »
Market Research Book
Project Management Planning
by By Kathryn Korostoff, Research Rockstar LLC
Once you’re hired an agency, then what? Well, if you’re looking to reap the benefits of a successful project, your active involvement is necessary. By working closely with your agency, you’ll be able to represent your internal clients’ needs while providing the agency with important direction. Indeed, your involvement can help the agency be more successful. Read on to learn what to expect from working with an agency once you start the project. Read Market Research Book »
Market Research Book
Leverage Existing Research
by Kathryn Korostoff, Research Rockstar LLC
Before you jump into your primary market research head first, it’s important that you first seek out existing, relevant research. This not only saves your organization time, but also prevents wasted funding on a project that would have duplicated existing results. If finding relevant research seems like a daunting task, don’t worry, there are multiple sources you can turn to. Read on to learn how to get started. Read Market Research Book »
Market Research Book
How to Check Market Research Agency Credentials
by By Kathryn Korostoff, Research Rockstar LLC
There are literally hundreds of market research agencies from which you can choose. Of course, finding ones that have the right qualifications can be tricky. There is no professional certification required in the field, so you need to do a little work. Read on for some tips on checking potential research partners for appropriate credentials. Read Market Research Book »
Market Research Book
Questionnaire Design Risks: The Challenge of Staying Focused
by Kathryn Korostoff, Research Rockstar LLC
One of the main reasons MR projects fail is due to lack of an agenda, or the inability to stay focused on an originally projected design. As more individuals become involved with a project, they bring with them the risk of transforming a once precise questionnaire into an excessively long one with illogical flow. The most important aspects to keep in mind when designing a questionnaire are fit, flow and length. Without these, the questionnaire becomes a burden on the respondents, which directly affects project success. Read on to find out how to avoid the pitfalls of questionnaire design. Read Market Research Book »
Market Research Book
Defining Project Goals Through Questionnaire Real Estate
by Kathryn Korostoff, Research Rockstar LLC
It is important that everyone on a team understand the primary goals of a market research project. While getting a group of individuals to agree on priorities may be a daunting task, certain exercises such as Chartstorming™ may help you reach a consensus. Read on to learn how to manage your questionnaire real estate through better group collaboration. Read Market Research Book »
Market Research Book
Practical Market Research Planning Considerations
by Kathryn Korostoff, Research Rockstar LLC
Prior to conducting any project, it’s necessary to decide if custom market research is truly the best choice. If custom MR turns out to be the best option for your project, the next step is to think precisely about defining project goals. Market research is truly a garbage in/garbage out process; start with clear goals, and your chances for market research success are excellent. Read Market Research Book »
Market Research Book
Project Scope: Product Concept Testing and Message Testing
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about product concept testing and message testing. Read Market Research Book »
Market Research Book
Project Scope: Market Segmentation
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about a common project type: market segmentation. Read Market Research Book »
Market Research Book
Project Scope: Customer Loyalty and Win-Loss Research
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about customer loyalty and win-loss research. Read Market Research Book »
Market Research Book
Project Scope: Brand Awareness and Needs Discovery
by Kathryn Korostoff, Research Rockstar LLC
While defining a project scope may seem like a daunting task, it really comes down to two things; knowing you want to get out of your project, and deciding how you’re going to get it. It also helps to know some of the common language used to define market research studies. Read on to learn about brand awareness and needs discovery. Read Market Research Book »
Market Research Book
Revealing Sponsorship of Your Market Research Project
by By Kathryn Korostoff, Research Rockstar LLC
Defining your project scope also includes whether or not to reveal the sponsor of your market research study. Read these guidelines for help making this decision based on best practices and common exceptions. Read Market Research Book »
Market Research Book
Choosing the Right Market Research Agency
by By Kathryn Korostoff, Research Rockstar LLC
Once you’ve narrowed your agency choices down to a short-list of finalists, choosing between them can be a daunting task. While it may be tempting to go with the agency offering the lowest price, it’s important to consider other factors, too. Read on to learn some different strategies your organization can use to make the right agency choice. Read Market Research Book »
Market Research Book
Planning For Your Target Population: B2B or B2C?
by By Kathryn Korostoff, Research Rockstar LLC
B2B and B2C research are two very different animals. Which one are you doing? The answer has implications for partner selection, questionnaire design, and sample source options. Read Market Research Book »
Market Research Book
Hiring a Market Research Agency: Managing Your Budget
by By Kathryn Korostoff, Research Rockstar LLC
Before you select a market research agency, think carefully about the type of relationship you want, especially when planning your budget. It’s important that the agency you choose can work with your team in a way that will truly meet your needs. There are hundreds of agencies out there; they do not all have the same styles or collaboration approaches. Read on to learn how to build a great relationship with your chosen agency. Read Market Research Book »
