Rockbridge Associates
10130-G Colvin Run Road
Great Falls, VA 22066-1839
Metro Area: Washington (DC--VA--MD)
Phone: (703) 757-5213
Fax: (703) 757-5208
Email: rockinfo@rockresearch.com
Personnel
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Charles Colby, President |
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Gina Woodall, Senior Vice President |
Company Description
Rockbridge Associates, Inc. is a leading custom market research firm based in the Washington, DC metro area. We offer creativity in approaching problems, a strong intellectual and scientific foundation, understandable reports with results-oriented recommendations, and superior client service by experienced staff. We focus on the services, technology and association sectors. Rockbridge conducts primary research and consulting to help with product design, positioning, pricing and customer satisfaction.
Affiliations: AMA, CASRO
Special Products and Services
OpinionPond™
collects data through an online application using the elements and spirit of social media. It offers a unique way to engage your customers and start an open-ended candid discussion.
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
Market Research Resources
Article
Social Media versus Focus Groups for Qualitative Research
by Gina Woodall, Senior VP, Rockbridge Associates
Social media research tools have similar functionality to social media sites. This article explores the differences between social media research tools and traditional focus groups. Read Article »
Article
A Brand Development Model: How to Define and Measure Brand Equity
by Charles Colby, President, Rockbridge Associates
A Brand Development Model describes the stages of development for a brand, identifies how to measure progress, and specifies the marketing priorities required to reach a higher stage of brand developement. Read Article »
White Paper
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design
by Charles L. Colby, Chief Methodologist, Rockbridge Associates
Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. Read White Paper »
Article
Using TURF Analysis to Define a Short List of Features
by Gina Woodall, Senior VP, Rockbridge Associates
Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. Read Article »
White Paper
Understanding Consumer Decision-Making with Means-End Research
by Gina Woodall, Senior VP, Rockbridge Associates
Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. Read White Paper »
Article
Pricing Your Product or Service
by Gina Woodall, Senior VP, Rockbridge Associates
It's a challenge faced by every company developing a product or service - finding an appropriate and profitable price. The smartest approach uses the van Westendorp methodology to understand the message you are sending with the price itself. Learn how price can affect quality perceptions and product positioning. Read Article »
Article
Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
by Robert DeVall, Research Manager, Rockbridge Associates
Rockbridge conducted an online survey using respondents from a leading online panel, as well as those recruited from a popular consumer social media site. A comparison of results reveals striking differences in representativeness and quality. Read Article »
Article
Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line
by Charles Colby, President, Rockbridge Associates
Linkage analysis measures the impact of customer satisfaction on the bottom line. By linking satisfaction survey information with customer behavior, it is possible to validate the benefits of measuring and managing satisfaction. Linkage analysis also guides the allocation of resources. Read Article »
Article
Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts
by Gina Woodall, Senior VP, Rockbridge Associates
What can researchers do to help clients gain a more intimate understanding of the different segments of their market? Read Article »
Article
Why Should My Company Care About Being “Green”?
by Joe Bates, Vice President, Rockbridge Associates
The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. Read Article »
White Paper
The Path to Excellence and the Net Promoter Score
by Charles Colby, President, Rockbridge Associates
The Net Promoter Score has generated considerable interest as a tool to measure customer satisfaction and loyalty. This methodology relies on a single survey measure, while Rockbridge's Path to Excellence goes beyond the single-measure approach to find actionable indices. Read White Paper »
