Types of Research

Customer Satisfaction: Customer Loyalty / Value

Customer Satisfaction: Customer Satisfaction Studies

Customer Satisfaction: Service Quality Needs & Measurement

Marketing Research: Full Service

Strategic Research: Market Segmentation Studies

Tracking Research

Website Usability

Research Techniques & Services

Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling

Analytical Services: Segmentation

Analytical Services: Statistical Analysis

Audiences, Industries & Market Specialties

Association Membership

Financial: General

High Technology

Media: Internet / Online

Service Industries

Telecommunications

Utilities / Energy

Online Research Tools and Services

Online Surveys: Surveys

Online Survey-Related Services: Survey Reporting and Analysis

Website Analysis

Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper

Charles L. Colby, Chief Methodologist, Rockbridge Associates

Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper »

Using TURF Analysis to Define a Short List of Features | Article

Gina Woodall, Senior VP, Rockbridge Associates

Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article »

Understanding Consumer Decision-Making with Means-End Research | White Paper

Gina Woodall, Senior VP, Rockbridge Associates

Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. | Read White Paper »

Pricing Your Product or Service | Article

Gina Woodall, Senior VP, Rockbridge Associates

It's a challenge faced by every company developing a product or service - finding an appropriate and profitable price. The smartest approach uses the van Westendorp methodology to understand the message you are sending with the price itself. Learn how price can affect quality perceptions and product positioning. | Read Article »

Serving Customers Through Loyalty Programs | Article

Amy Harvey, Rockbridge Associates

Creating targeted loyalty programs is a key business strategy for building long-term relationships with customers. Rockbridge Associates shares their pointers for making customer loyalty programs work. | Read Article »

Why Should My Company Care About Being “Green”? | Article

Joe Bates, Vice President, Rockbridge Associates

The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article »