Russell Research, Inc.
One Meadowlands Plaza
Suite 1001
East Rutherford, NJ 07073
Metro Area: New York (NY--NJ--CT)
Phone: (201) 528-0400
Fax: (201) 528-0210
Email: info@russellresearch.com
Personnel
| John De Biasio, Partner |
|
|
Lawrence Hooper, Partner |
|
|
Marc Goulet, Account Services Director |
|
|
Eric Hunter, Director of Qualitative Services |
Company Description
Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century. Clients rely on Russell Research for smart, actionable research to address their specific needs. The company provides complete quantitative and qualitative research services. Specialties: food and beverages, household products, personal products, business-to-business, medical, telecommunications, finance.
Affiliations: AMA, CASRO
Special Products and Services
RussellOmnibus™
A nationally representative online study conducted on a weekly basis among 1,000 adults ages 18 and older
Hispanic Audiences
Under the direction of Ruth Hernandez-Stanziale, Russell Research's bilingual staff of professional market researchers bring exceptional experience to the growing U.S. Hispanic market and to global Spanish speaking markets.
Insightful Qualitative
Led by Eric Hunter, Russell Research's qualitative staff are experts at uncovering the why behind what audiences do, think, and believe, using a range of techniques including ethnographic tours and inventories, shadowing, peer group exploratory, in-depth one-on-ones, and productive focus groups.
Branch Offices
Russell Research, Inc.
121 North Washington Street
Suite 301
Alexandria, VA 22314
Phone: (703) 838-9860
Fax: (703) 838-9840
Kira Simon, Senior Project Director
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Tracking
- Advertising Research: Communications Strategy Research
- Advertising Research: Copy Testing - Print
- Advertising Research: Copy Testing - Television
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept Testing
- Conjoint/Trade-Off/Choice Models
- Consumer Research: General
- Corporate Image/Identity Research
- Customer Satisfaction: Customer Satisfaction Studies
- Employee Surveys
- International: Marketing Research
- Marketing Research: Full Service
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Product Development & Testing
- Package Research: Package Testing
- Price / Pricing Research
- Product Research: Home Use Tests
- Product Research: Product Testing
- Product Research: Taste Tests
- Strategic Research: General
- Strategic Research: Market Segmentation Studies
- Tracking Research
- Usability Testing
Research Techniques & Services
Audiences, Industries & Market Specialties
- Advertising Agencies
- Alcoholic Beverages
- Business-to-Business/Industrial
- Communications
- Consumers
- Cosmetics / Beauty Aids
- Foods / Nutrition
- Health Care / Medical: Doctors / Physicians
- High Technology
- Household Products/Services
- International: Worldwide Capabilities
- Leisure
- Military
- Packaged Goods
- Personal Care Items
- Pet Owners / Foods / Supplies
- Public Relations
- Retail: General
- Small Business/Entrepreneurs
- Technology
- Telecommunications
- Travel / Tourism: Travel




