SDR Consulting
2323 Perimeter Park Drive
Suite 110
Atlanta, GA 30341
Metro Area: Atlanta (GA)
Phone: (770) 451-5100
Fax: (770) 451-5096
Email: info@sdr-consulting.com
Web Site: http://www.sdr-consulting.com
Personnel
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David Feldman, Senior Partner |
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Bill Neal, Senior Partner |
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John Wurst, Director Market Science |
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Rick Hunter, Director Sampling Services |
Company Description
Fact-based marketing strategy consulting. Marketing planning. Complex research designs. High-end analytics and modeling. Research and strategy implementation. Proven expertise for 30 years.
Affiliations: AMA
Market Research Specialties
Types of Research
Market Research Resources
White Paper
Lessons Learned In Market Segmentation
by SDR Consulting
This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. Read White Paper »
White Paper
Implementation Tactics For Segmentation
by SDR Consulting
For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. Read White Paper »
White Paper
Making Price Make Sense
by SDR Consulting
There's an opportunity for marketing departments to make the transision from simply providing business insights to developing full-blown business cases. Pricing strategy must focus on overall category profitability and consider the strategic implications of price changes on brand equity, product positioning, product cannibalization, and competitive response. Here's how to build a business case that enhances the bottom line. Read White Paper »
