SIS International Research

 

11 East 22nd Street
2nd Floor
New York, NY 10010

Metro Area: New York (NY--NJ--CT)

 

Phone: (212) 505-6805

Fax: (212) 505-0284

Email: research@sisinternational.com

Personnel
Ruth Stanat, President & Client Relations

www.sismarketresearch.com

Our Services | Research Methods
Expertise & Clients | Thought Leadership

SIS Business Journals (blog)

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Company Description

SIS International is a leading full-service market research and market intelligence firm, with Global and US coverage since 1984. Our services include opinion and perception insights, segmentation, satisfaction and loyalty research, behavior usage & attitude, data collection, branding, competitive intelligence, pricing, usability testing, stakeholder audits and market entry/sizing. Other specialties include advertising, positioning, packaging, emerging markets, ethnic, product, event, key opinion leader, industrial, IT and strategic research. Our methods include focus groups, ethnography, home visits, online surveys, mall intercepts, CATI telephone, CAPI, car clinics, in-depth interviews, central-location testing, mystery shopping, secondary research, social media, analytics and more.

Affiliations: AMA, ARF, ESOMAR, MRA, PBIRG, QRCA, AIMRI, SCIP

Branch Offices

SIS Market Research Asia

333 Huai Hai Zhong Road
Shui On Plaza, 12F-06 B03

Shanghai 200021

China (Peoples Republic of China)

Phone: +8621-5116 - 0734

Email: Email Address

URL: www.sismarketresearch.com

SIS International Research - UK/EU

32 Threadneedle Street

London, EC2R 8AY

United Kingdom

Phone: +4420-7129 -1388

Email: Email Address

URL: www.sismarketresearch.com

 
SIS International Research: Latam & Brazil

Av. Paulista, 37 - 4° Andar

São Paulo, 01311-902

Brazil

Phone: +5511-2246-2940

Email: Email Address

URL: www.sismarketresearch.com

SIS International Research: Canada

105 Victoria Street
Suite 408

Toronto, ON M5C 3B4

Canada

Phone: (212) 505-6805

Email: Email Address

URL: www.sismarketresearch.com

 
 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 

Market Research Resources

Article

Social Media, the Future of Market Research?

by Michael Stanat, Research Executive, SIS International Research

This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences. Read Article »

Article

8 Ways to Boost Customer Satisfaction in Retail

by SIS International Research

This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers. Read Article »

Article

Harnessing Perceptions in B2B Markets

by Ruth Stanat, SIS International Research

Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles. Read Article »

White Paper

Small-Midsize Business Communications: Hidden Costs

by SIS International Research

The following white paper outlines the findings of a study sponsored by Siemens Communications and prepared by SIS International Research. It discusses and quantifies the hidden cost of communications barriers and latency that small and medium sized business in 8 different countries, across 8 different verticals, and up to 400 employees experience in their daily business activities. Read White Paper »

Article

Business-to-Business Segmentation

by SIS International Research

This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Read Article »

White Paper

The Global Talent Crunch

by Ruth Stanat, President, SIS International Research

A company's longterm talent management should incorporate several key elements into the recruiting, training and positioning process. Examples include Generation Y encouragement, finding employees' corporate culture niche, and enabling technology-based automation of discrete talent functions. Ruth Stanat covers ways of ensuring an efficient talent management system. Read White Paper »

Article

Multiple Constituencies & Indirect Influencers in Consumer Purchasing

by SIS International Research

Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base. Read Article »

White Paper

Climate Change Research: Understanding the EU Emissions Trading Scheme

by Michael Stanat, Research Executive, SIS International Research

The European Union Emission Trading Scheme (EU ETS) unified countries into a network for managing carbon emissions with a Cap and Trade system. This white paper describes the effect of the market on this system and includes survey feedback from various countries and companies affected by the changes. Read White Paper »

Article

Return on Investment in Market Research

by SIS International Research

Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article. Read Article »

Article

The Integration of Market Research & Competitive Intelligence

by SIS International Research

This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research. The integration of market research and competitive intelligence generates valuable insights for strategic and tactical decision making. Learn more in this presentation by SIS International Research. Read Article »

Article

The Marketing & Branding of Nations

by SIS International Research

Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. Read Article »

Case Study

Corporate Sustainability Strategies: A Siemens Case Study

by Michael Stanat, Research Executive, SIS International Research

Companies embrace commitments to being leaders in climate change. This case study looks at one company's implementation of green strategies, its challenges and results. Read Case Study »

Article

How to Maximize your Research Budget in a Recession

by Ruth Stanat, President & CEO, SIS International Research

The recession has affected market research budgets, forcing executives to re-think strategies and prioritization. This article discusses general strategies on how to efficiently utilize a reduced research budget and provide the intelligence to senior management. Read Article »

White Paper

Insights Into the Changing US Consumer Market

by SIS International Research

This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. Read White Paper »

White Paper

The Challenges of Global Data Collection

by SIS International Research

SIS International Research presents the challenges of global data collection as it has changed in the past forty years. This presentation features a step-by-step process of conducting global data collection today with key analytical methods for European countries, Asian countries, and Latin American countries. Read White Paper »

White Paper

The Middle East Market

by SIS International Research

This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research. Read White Paper »

White Paper

Challenges in Conducting Market Research in Africa

by Neal Sandin, Sr. Project Director, SIS International Research

This presentation reveals market intelligence and business opportunities of Africa. Specifically, it includes population maps of telephone and internet penetration, cultural barriers, government and economic information, and resources and recommendations. Learn more in this presentation from Neal Sandin of SIS International Research. Read White Paper »

Article

Packaging: The Last 10 Seconds of Marketing

by Michael Stanat, Research Executive, SIS International Research

Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »

Article

Conducting A Strategic Intelligence Audit

by Ruth Stanat, President, SIS International Research

This presentation from SIS International Research shares fundamental information about a Strategic Information Audit - the value, process, methods, and output. Read Article »

Article

How Stakeholders Perceive Benefits

by Ruth Stanat, SIS International Research

In this article SIS International Research points out four ways perceptions are formed by stakeholders. Read Article »

Case Study

Surveys of Chinatown Business Leaders

by SIS International Research

This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. Read Case Study »

Article

Being "Green" Improves Recession Performance

by SIS International Research

Weaving in "green" into a company is in large part strongly tied to increased efficiency. In this practical list from SIS International Research, discover simple ways to "go green" to save costs during a recession. Read Article »

White Paper

China, The EU and Latin America: A Changing Global Landscape

by Ruth Stanat, President, SIS International Research

Using competitive intelligence we can understand the behind-the-scenes markets in China, the European Union, and Latin America. Long term prospects and growth areas suggest imminent changes in the global landscape. Learn more in this presentation from SIS International Research. Read White Paper »

Article

Becoming a Hidden Champion in Niche Marketing

by SIS International Research

They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »

Article

An Overview of the Contraceptive Sector

by SIS International Research

This article provides a broad overview of contraceptive use among women in different parts of the world. Read Article »

Article

Generation Y surprisingly upbeat about the future

by SIS International Research

A survey of young adults found they are surprisingly optimistic about job prospects in spite of the recession. This article shares statistics on Generation Y's industry interest rate in relation to actual job opportunities. Read Article »

Article

How to Craft Research for Japan; Culture Matters!

by SIS International Research

Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" part of the norm to render the Japan leg most effective while keeping the "What" intact. Specifically, this article is about focus group research. Read Article »

White Paper

Developing International Information Databases

by SIS International Research

With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed information from the various countries. This paper focuses on the development of new cost efficient systems to process this information, rather than utilizing older labor intensive methods. Read White Paper »

Press Release

SIS Unveils China Business Transaction Data Service

by SIS International Research

NEW YORK, May 2010 - SIS International Research announced today the launch of its company data services in China. Read Press Release »

 
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