Sharp Market Intelligence
P.O. Box 335
Hermosa Beach, CA 90254
Metro Area: Los Angeles (CA)
Phone: (310) 379-5179
Fax: (310) 694-9024
Email: ssharp@sharpmarket.com
Personnel
 |
Seena Sharp, Principal |
Company Description
Experts in digging out strategic and competitive market information and due diligence on industries, companies, products, services and trends – for U.S., European, Asian, & African companies. Intelligence services include analysis and early warning indicators - for market entry, line expansion, business development, strategic planning, M&A investigations. Uncovers data, growth opportunities, market drivers, keys to success, unknown customer groups, external competitive forces, threats, substitute and emerging competitors, alternative uses, market shifts and trends. Customized findings & presentation. Widely published, provocative speaker. Offers workshops and SharpInsights eNewsletter. Established first CI company in the U.S. in 1979. Author “Competitive Intelligence Advantage” (Wiley)
Affiliations: AMA, SCIP, ASP, FCG, TEC
Market Research Specialties
Types of Research
- Competitive Intelligence Featured Service
- Secondary Research Featured Service
- Strategic Research: Market Opportunity/Evaluation Studies
Audiences, Industries & Market Specialties
Market Research Resources
Article
Learn Before You Burn: Leadership Demands Good Decisions the First Time
by Seena Sharp, Sharp Market Intelligence
Competitive intelligence prepares you for the opportunities and threats that exist outside your company. Here are some tried and true methods for improving your company's decision-making process using competitive intelligence. Read Article »
Article
Sharp Insights About Business Decisions and Competitive Intelligence
by Seena Sharp, Sharp Market Intelligence
Seena Sharp is author of the new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World, published by Wiley. Recently, C-Suite Insight interviewed her about the book and her current thoughts. Read Article »
Article
Will Smith: Good Actor and Even Better Business Man
by Seena Sharp, Sharp Market Intelligence
Will Smith investigated the marketplace before he started his movie career, analyzing the top-grossing movies and developing a strategy. It is a lesson for every business. Read Article »
Article
Business Intelligence: Competitors Don’t Keep You from Success
by Seena Sharp, Sharp Market Intelligence
Focusing on competitors can be misguided - customers buy from companies that offer them what they want. Read Article »
Article
Competitive Intelligence: Incorporate New Perspectives
by Seena Sharp, Sharp Market Intelligence
Seven proven methods for improving your competitive intelligence. Read Article »
Article
Competitive Intelligence: What You Don't Know Will Hurt You
by From "Competitive Intelligence Advantage" by Seena Sharp
CompetitIVE intelligence and competitOR intelligence are not synonymous, and knowing the difference will have consequences for the prosperity of your company or product. Read Article »
Article
Expanding to Europe Through the Scandinavian Market
by Seena Sharp, Sharp Market Intelligence
Most companies when thinking about expanding into Europe are lured by the big countries - UK, France, Germany. The far better decision is to enter the Scandinavian market first as they are much more open to new ideas. Read Article »
Article
Consumer Behavior in a Down Economy
by Seena Sharp, Sharp Market Intelligence
In studying consumer behavior during a recession, Sharp Market Intelligence discovered that people spend on anticipated, rather than current, circumstances. Read Article »
Article
The "Affluenza" Epidemic
by Seena Sharp, Sharp Market Intelligence
Consumers are buying fewer things, but (in their minds) better things. How can your product or service be repositioned to meet both the wants and needs of today's consumer? Read Article »
