Smith-Dahmer Associates LLC
116 State Street
Saint Joseph, MI 49085
Phone: (269) 983-4748
Phone: (585) 385-2228
Phone: (269) 982-3741
Fax: (269) 983-4220
Email: JerryBoone@smithdahmer.com
Personnel
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Ellen Taaffe, President |
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Mitch Sanders, Director, Quantitative Research |
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Tammy Bahr, Director, Brand Strategy and Communications |
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Kathy Stady, Director, eStudio and Shopper Insights |
Company Description
SDA is a full-service market research company, rooted in considered purchased products and services. We are WBENC certified (women-owned). Our custom qualitative and quantitative research and consulting expertise includes: brand strategy and communications, shopper insights and product development and design. Our eStudioTM includes a full suite of innovative online webcam, journaling and mobile research tools. Our Market Segmentation approach leads the industry. We work with Fortune 1000 companies across many industries from consumer durables, healthcare, insurance, retail, CPG and hospitality. Established in 1991, SDA is proud to be recognized by the Corporate Executive Board for our research, listed on Inc. Magazine's fastest growing privately held companies, Inc. Winning Workplaces
Affiliations: AMA, QRCA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Attitude & Usage Research
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Consumer Research: Consumer Trends
- Consumer Research: General
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Quantitative Research
- New Product Research: General
- Package Research: Package Testing
- Product Research: Home Use Tests
- Product Research: Product Development / Optimization
- Product Research: Product Testing
- Strategic Research: General
- Strategic Research: Market Segmentation Studies
- Tracking Research
- Usability Testing
Research Techniques & Services
- Analytical Services: Analysis of Variance/Co-Variance
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Data Analysis
- Analytical Services: Forecasting
- Analytical Services: Modeling
- Analytical Services: Multivariate Analysis
- Analytical Services: Perceptual Mapping
- Analytical Services: Price Elasticity Analysis
- Analytical Services: Regression/Correlation Analysis
- Analytical Services: Segmentation
- Analytical Services: Statistical Analysis
- Consultation: General
- Hybrid Research
- Qualitative Services - Moderating: Moderator
- Qualitative Services: General
