Sources For Research, Inc.

170 West End Avenue
Suite PhC
New York, NY 10023
Metro Area: New York (NY--NJ--CT)
Phone: (212) 787-8810
Fax: (212) 580-4685
Email: sfrinc@rcn.com
Personnel
|
|
Phyllis Morrow, President |
Company Description
One-stop shop for superlative qualitative services in both business-to-business and consumer products. From project design (questionnaire development and methodology) through to implementation (recruitment, moderating, interviewing) we provide insightful targeted analysis and report writing.
The premier source to access the difficult-to-reach and-identify business-to-business respondent. Specialties include financial services; C-Level management; technology; human resources. Healthcare specialties include: medical professionals, pharmaceutical products and medical technology. Small business owners, entrepreneurial space and professional service firms.
Sensitive client lists are handled seamlessly. Upscale consumers. Remarkable show rates. Consistently effective in all markets nationwide.
Executive in-depth interviews: in facility or on location; telephone in-depth. Research specialties: voice of the customer and fresh eyes analysis. Project management and field management services also available.
Affiliations: AMA, MRA, CMOR, NYAAPOR, SCIP
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Brand Research: Brand Equity
- Brand Research: Brand Loyalty / Satisfaction
- Business-to-Business: Business / Professional Research Featured Service
- Business-to-Business: Industrial Market Research
- Competitive Intelligence
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Consumer Research: Lifestyle & Value Trends
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Service Quality Needs & Measurement
- Legal Research: Trademark / Trademark Infringement
- Low Incidence Markets
- Marketing Research: Full Service
- Mystery Shopping: Competitor Shops
- New Product Research: General
- New Product Research: Idea Generation
- New Product Research: New Venture Analysis
- New Product Research: Product Development & Testing
- Psychographic Research
- Retail Research: Exit Interviews
- Shopper Insights
- Strategic Research: Market Opportunity/Evaluation Studies
- Usability Testing & Research
- Website Usability
Research Techniques & Services
- Brainstorming / Facilitation
- Consultation: Advertising / Communication
- Consultation: Business-to-Business Research
- Consultation: Consumer Research
- Consultation: Marketing Research
- Consultation: New Product Research
- Data Collection Field Services: Pre-Recruiting
- Interviewing - Audience: Executives / Professionals Featured Service
- Interviewing - Audience: Low Incidence
- Interviewing - Audience: Medical / Health Care
- Interviewing - Location: In-Store
- Interviewing - Location: On-Site
- Interviewing - Method: Telephone - General
- Mobile Research: Mobile Qualitative
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Executives / Professionals Featured Service
- Qualitative Services - Moderating: Financial Services Featured Service
- Qualitative Services - Moderating: General Featured Service
- Qualitative Services - Moderating: High Technology
- Qualitative Services - Moderating: Mature / Seniors
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Moderator
- Qualitative Services: Focus Group Recruiting
- Qualitative Services: General
- Social Media Research: Business Insights
- Social Media Research: Qualitative
Audiences, Industries & Market Specialties
- Acquisitions
- Advertising Agencies
- Business-to-Business/Industrial
- Communications
- Computers: Computer Hardware
- Computers: Computer Software
- Consumer Durables
- Consumer Services
- Consumers
- Cosmetics / Beauty Aids
- Demographics: Affluent
- Demographics: Generation X
- Demographics: Generation Y
- Demographics: Mature / Seniors
- Financial: Banking - Commercial
- Financial: Banking - Retail
- Financial: Credit Cards
- Financial: General
- Financial: Insurance
- Financial: Investment Banking
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Healthcare
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- Health Care / Medical: Pharmacists
- Health Care / Medical: Preventive Healthcare
- Health Care / Medical: Surgical Products / Device Manufacturers
- High Technology
- International: Caribbean
- Legal / Lawyers
- New Products
- Professional Service Organizations
- Real Estate / Residential Development
- Retail: General
- Small Business/Entrepreneurs
- Sports
- Telecommunications
- Trade Associations
- Travel / Tourism: Travel



