Spencer Research, Inc.
Metro Area: Columbus (OH)
Phone: (614) 488-3123
Fax: (614) 421-1154
|George Maynard, President|
|Adam Weimer, Vice President|
|Michelle Cavallaro, Director, National Field Services|
|Peggy Scott, Director, Administrative Services|
Established in 1958 as national, full-service market-research consultants. Telephone center with CRT's, local and national interviewing. Central-location test center, complete test kitchen for taste tests, focus-group facility. Product placements, mail studies. Coding, tabulation, and statistical analysis such as experimental design, discrimination techniques and standard analyses, ANOVA, data clustering, penalty analysis, alienation analysis and TURF.