Spych Market Analytics
508 Betsy Ross Drive
Arlington, TX 76002
Metro Area: Dallas-Fort Worth (TX)
Phone: (215) 501-2341
Email: ben@spychresearch.com
Personnel
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Benjamin Smithee, Managing Partner |
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Dave Gustafson, Partner |
Company Description
Spych provides innovative solutions for companies seeking a better understanding of their customers and desired market segments.
Spych dives deep into insights and emotions, providing an unmatched portal to the psyche of your consumers through holistic research solutions.
To best explain what we do at Spych is to explain why we do it:
Simply put, we love to connect people! We help to better connect companies and brands with customers and potential customers. We help connect researchers with solutions, and generally questions with answers.
Through continuously helping brands connect with people, we help them minimize failures and maximize the effects of their success. Generally, this leads to happier customers, which means happier clients. That makes us happier researchers!
Affiliations: AMA, MRA, QRCA, Tower Club
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Advertising Research: Communications Strategy Research
- Advertising Research: Content Analysis Research
- Attitude & Usage Research
- Brand Research: Brand Identity
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Line / Franchise Extension
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Consumer Research: General
- Consumer Research: Lifestyle & Value Trends
- Idea Generation
- International: Marketing Research
- International: Marketing
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Media Research: Audience Research
- Media Research: General
- Media Research: Internet / Online
- Media Research: Television
- Mystery Shopping: Competitor Shops
- Mystery Shopping: General
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Idea Generation
- New Product Research: New Venture Analysis
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing
- New Product Research: Test Marketing
- Psychographic Research
- Psychological / Motivational Research
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Technology Evaluations
- Test Market Research
Research Techniques & Services
- Brainstorming / Facilitation
- Consultation: Consumer Research
- Consultation: General
- Consultation: Marketing Research
- Consultation: Social / Cultural Research
- Ethnography / Observational Research
- Hybrid Research
- Interviewing - Audience: Ethnic Groups
- Interviewing - Method: One-on-One / In-Depth
- Mobile Research: Mobile Surveys
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Educational
- Qualitative Services - Moderating: Ethnic Groups
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: High Technology
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Moderator
- Qualitative Services - Moderating: Students
- Qualitative Services - Moderating: Teenagers
- Social Media Research: Monitoring and Analysis
- Social Media Research: Qualitative





