Strategic Business Research, Inc.
601 Dresher Road
Suite 203
Horsham, PA 19044
Metro Area: Philadelphia (PA--NJ--DE--MD)
Phone: (267) 781-7444
Fax: (267) 781-7820
Email: greg.johnson@sbr-inc.com
Personnel
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Gregory E. Johnson, Principal & CEO |
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Gary A. Halpern, R.Ph., MBA, Principal & COO |
Company Description
Founded in 1992, Strategic Business Research, Inc. (SBR) is a full-service marketing research firm servicing the pharmaceutical industry. Our management team has decades of experience in pharmaceutical and healthcare marketing research, product management, strategic planning, sales management, new business development and pharmacy administration. As a full-service firm, we utilize an extensive array of research methodologies to meet each project's primary business need. We specialize in new product positioning & optimization research, promotional development, tracking, human factors testing/REMS, as well as formulary and treatment protocol assessment. The principals of SBR take a hand’s on approach to every research study and senior manager insight is applied to every SBR project.
Affiliations: AMA, CASRO, MRA, PMRG



