From the blog: Name Wire(R) The Product Naming Blog

Social Media Might Help Country Time Put Arnold Palmer Naming in a Sand Trap

The drink recipe of half lemonade and half iced tea was created by the famous golfer Arnold Palmer, he has a licensing deal to market this product, using his name and image on packaging. Marketing Da...

Churchkey Beer Product Naming Has Gone Retro

Here's an interesting name for a beer - Churchkey. Hollywood star Adrian Grenier unveiled his new Seatle-brewed beer yesterday in New York. Churchkey comes from the name of a can opener that is use...

The University of Texas Learns the Hard Way About Typos and Naming

Today we consider a worst case naming scenario. The University of Texas is experiencing huge Internet backlash over a typo on its commencement program for the Lyndon B. Johnson School of Public Aff...

Brand Naming Public Bikes is OK, But is the Grand Canyon Next?

The interesting piece by Steve Smith in the NY Daily News praising the brand naming of New York's bike sharing efforts via the Citi Bike program is going to bring up the old argument over whether or n...

Australia Wangles a Naming and Branding Blooper

Every so often I like to return to one of the biggest dangers in the world of naming and branding, and that's what happens when your brand becomes lost in translation. It seems a company from down ...