iSKY
1700 Pennsylvania Ave, NW
Suite 560
Washington, DC 20006
Metro Area: Washington (DC--VA--MD)
Phone: (240) 456-4300
Email: info@isky.com
Personnel
|
|
Jon O'Loughlin, President, Asia region |
| Cindy Whiteway, SVP, Client Services |
|
|
Steve Newman, SVP, Client Services |
Company Description
iSKY is a market research, analytics and consulting firm that specializes in technology based customer relationship solutions. It has taken a leadership position in this niche with its latest tool, 360 DEGREE INSIGHT, that quantifies the relationship strength that customers have with their brands and helps identify meaningful connections between firms' actions and profitable customer behaviors. Founded in 1984, iSKY has extensive experience in Automotive, Travel and Leisure, Retail, Telecommunication and Financial Services sectors. Its senior team has over 75 years of client and supplier side experience in various research techniques and across all major geographies.
Affiliations: AMA, ARF, CASRO, ESOMAR
Market Research Specialties
Types of Research
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Competitive Intelligence
- Consumer Research: General
- Corporate Image/Identity Research
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Full Service
- Marketing Research: Quantitative Research
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- Strategic Research: General
- Tracking Research
Research Techniques & Services
- Analytical Services: Multivariate Analysis
- Analytical Services: Segmentation
- Consultation: International Research
- Hybrid Research
- Interviewing - Method: Interactive Audience Response Systems
- Interviewing - Method: Telephone - General
- Mobile Research: Mobile Surveys
- Technical Services: Database Development
- Text Analytics



