Target Research Group, Inc.

 

515 Airport Executive Park
Nanuet, NY 10954

Metro Area: New York (NY--NJ--CT)

 

Phone: (845) 426-1200

Fax: (845) 426-1218

Email: steve.cook@targetresearchgroup.com

Personnel
Steve Cook, President & CEO
Joe Jesuele, Chairman
David Buchler, Executive VP
Fran Nuzzi, Senior VP

www.targetresearchgroup.com

New Realtime Insights

 

Company Description

Quality full-service company offering design, execution, processing and analytical services since 1986. All functions of the research process are done in-house. Expertise in concept, product, advertising, & package testing, tracking, as well as strategic research for food, personal care, other CPG companies, financial services, pharmaceuticals, healthcare & publishing . Broad experience in R&D product testing. Legal Research Group with expertise in claims substantiation, intellectual property disputes, and misleading advertising issues. State-of-the art CAPI, CATI, IVR, and Internet interviewing. Research conducted in U.S. and internationally. Hands-on involvement of seasoned, senior management. New Realtime Insights service provides access to stat-tested data in real time.

Affiliations: AMA, CASRO, MRA

Special Products and Services

Power Trac™

Computerized data analysis system for identifying key drivers to maximize concept and product acceptance. Optimize concept/product fit and customer retention.

Ad Trac™

Proprietary system for evaluating impact, persuasion, communication and effectiveness of advertising. Strong diagnostic features and extensive normative database.

Fore Trac™

Volumetric forecasting conducted in a “realistic” competitive environment. Well-established and validated model, with normative data for many categories.

BAC Trac™

Better Access to Consumers. A unique, proprietary technique for measuring customer satisfaction, event sponsorship, trial of new products during introduction. Can also be used to create customer databases.

Realtime Insights™

Pat. Pending service gives faster results & more actionable insights. Puts you in touch w/ consumers like never before. Stat-tested results on your PC in real-time. LIVE! shows respondents interacting w/ your product while viewing responses on split screen. Also, talk with respondents to gain greater depth of understanding—w/o leaving your office.

 

Branch Offices

Target Research Group: Legal Research Division

515 Airport Executive Park

Nanuet, NY 10954

Phone: (845) 426-1200 ext. 7027

Fax: (845) 426-1218

Email: Email Address

Larry Herman, Senior Vice President

Target Research Group: BAC Trac™ Division

515 Airport Executive Park

Nanuet, NY 10954

Phone: (845) 426-1200 ext. 7023

Fax: (845) 426-1218

Email: Email Address

Greg Spagna, President

 
 

Market Research Specialties

Types of Research
Audiences, Industries & Market Specialties
 
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