BRS Group
901 E Street
Suite 300
San Rafael, CA 94901
Metro Area: San Francisco-Oakland (CA)
Phone: (415) 526-2040
Fax: (415) 526-2075
Email: info@brsgroup.com
Personnel
 |
Lorne McMillan, Managing Partner |
|
|
Karl Weigl, Managing Partner |
Company Description
Our mission is to bring clarity to business decision making. BRS Group is a well respected marketing research consultancy.
Affiliations: AMA, ESOMAR, MRA
Special Products and Services
Digital Salons™
Digital Salons™ are asynchronous online discussions that generate unusually thoughtful and rich conversation among consumer or B2B targets, oftentimes yielding startling insights. Not to be confused with "online focus groups." The best online research tool west of the Mississippi!
Branch Offices
BRS Group
8 Country Lane
Redwood City , CA 94061
Phone: (650) 365-7540
Fax: (650) 365-7543
Dan Rubin, Partner
BRS Group
2006 Big Canyon Drive
Austin, TX 78746-7249
Phone: (512) 329-9417
Fax: (512) 327-9473
Ronald Zolno, Partner
BRS Group
302 West 86th Street
New York, NY 10024
Phone: (212) 496-8197
Wendy Basch, Partner
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
Article
Get Real: The Return of the Product
by Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group
Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. Read Article »
Article
Open Up A Secret World: Using Blogging For Market Research
by Malcolm Baker, Founding Partner, BRS Group
This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. Read Article »
White Paper
Managing Global Brands To Meet Consumer Expectations
by Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? Read White Paper »
