Digital Salons™ - Digital Salons™ are asynchronous online discussions that generate unusually thoughtful and rich conversation among consumer or B2B targets, oftentimes yielding startling insights. Not to be confused with "online focus groups." The best online research tool west of the Mississippi!

Types of Research

Advertising Research: Advertising Research - General

Brand Research: Brand Positioning

Concept / Positioning: Concept Testing

Consumer Research: Consumer Trends

Corporate Image/Identity Research

New Product Research: General

Research Techniques & Services

Ethnography / Observational Research

Qualitative Services: General

Qualitative Services: Focus Groups - International

Audiences, Industries & Market Specialties

International: Worldwide Capabilities

Get Real: The Return of the Product | Article

Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group

Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article »

Open Up A Secret World | Article

Malcolm Baker, Founding Partner, BRS Group

This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. | Read Article »

Automotive Opinion Piece | Article

Lorne McMillan, Managing Partner, BRS Group

With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry. | Read Article »

Managing Global Brands To Meet Consumer Expectations | White Paper

Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper »